5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your f.ree online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your f.ree ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over internet.

So you mark shoes down and put them on sale for $79.99. You make some sales and a profit. Six months later you still have about 30 pairs left. So you mark price down again and begin selling shoes for $59.99. The profit margin has decreased but you are still making a profit. You find that shoes sell quickly and all 30 are sold within a month.

If you sell all forty shoes at $99.99 you will make a $2400 profit. However, let’s say that at $99.99 product does not move quickly. You end up having these shoes in stock for four years. So it takes four years to make $2400 profit.

However, if you find you can lower price, shoes sell quickly but after selling all forty at price of $59.99 you have only made $800 profit. Lets say you sold all forty pairs in a month, and then invested in another forty pairs. Each month you sell all forty pairs and each month you invest in another forty pairs. By end of year you have earned $9600 in profit.

By sticking to $99.99 price, just because there is more profit per item, you only sell ten shoes by end of year. Your total profit is $600.

$9600 is a lot better than $600. That is beauty of Stock Rotation Philosophy. Many people, especially business people understand this principle and if reading this article, will respond with a”duh!” However, it is surprising even to me, how many people fail to understand this basic ROI concept.