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Cost: Prices vary. You can get a website sales tuneup starting at a few hundred dollars and up. Some consultants work on advance against percentage of increased sales.
3. Do-it-yourself with help of an book
Description: The two top-sellers are ebook Make Your Site Sale by Ken Evoy, and 2-binder set, The Internet Marketing Course by Corey Rudl. There are also books available focused on search engines positioning, copywriting, traffic-building and more. A list of links to these resources is available at http://www.jawdrop.com/resources.html .
Pros: Inexpensive and fast access to information from people who are succeeding at selling online. Many times these books contain specific info and lots of examples.
Cons: Many people who BUY books don't READ them. If they read materials completely, next challenge is implementation and accurate evaluation of results. For example, a website owner may try a pay-per-click ad. If it fails, he may think "pay-per-clicks don't work", when an expert may see that it was ad itself that failed, or that particular pay-per-click did not work.
Cost: $25 - $397.
To get sales expertise, you can spend $25 up to over a hundred thousand dollars. With such a huge range in price, it seems like getting sales help would be a no-brainer, but that's not case.
What is best way to build sales for YOUR website? It depends.
Do you have time for learning curve of doing it yourself? How expensive is learning curve in terms of out-of-pocket and opportunities lost in meantime? If your website a side-business out of your spare room, you will probably choose differently than a business striving to meet payroll.
Sales help for your business website is out there. Reach out and get some now.
Raynay Valles is the web's hardest working online sales specialist. She builds sales, guaranteed. For more info visit http://www.jawdrop.com or email mailto:firstname.lastname@example.org