10 Great Ways To Generate More Sales

Written by Mohamed Rabea


Continued from page 1

6. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.

7. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attractrepparttar people who hate ads to subscribe.

8. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.

9. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.

10. Create a free ebook directory on a specific topic at your web site. People will visit your web site to readrepparttar 100751 free ebooks and may see your product ad.

Mohamed Rabea is the owner of the Internet's most popular home based business and marketing websites, available from http://www.bizpioneer.com & http://www.bizpeak.com


How to Write Adverts that Forces People to Respond

Written by Andy George


Continued from page 1

1) Test your adverts

In all advertising and mail order,repparttar biggest key of long-term success is testing everything. Test your adverts. Test your sales letters. Test your products. Testrepparttar 100750 publications. Test everything.

Learn to key all of your order forms and phone numbers to make sure you know which adverts and publication is doing what. Don’t ever leave anything to chance. Test everything. Great advertisers and mail order millionaires are people who have tested everything and have found what works. Your testing period will NEVER end!

2) Strong Headlines

The number two key to success is your headlines. You must understand thatrepparttar 100751 wording of your headline is more than 70% ofrepparttar 100752 effectiveness of your advertising. That means it is EXTREMELY VITAL what your headline says. In mail order, it has been my experience that negative headlines often out pull positive headlines. For example, one ofrepparttar 100753 most popular and effective headlines in network marketing has been " Have you fallen for an easy money scam. If so read on”.

Negative headlines force your prospect to identify with them saying, "That sounds like me. The main purpose ofrepparttar 100754 headline is to GRAB their attention, so your headline must be attention grabbing andrepparttar 100755 potential customer focused. What are their needs? What are their desires? What are their fears? Pay attention. HEADLINES WILL MAKE OR BREAK YOUR ADVERTISING CAREER!

3) Short Words, Short Sentences, Short Paragraphs

Forget what your grammar teacher taught you in high school. When writing adverts, you must make your adverts simple: Simple to understand & simple to order. Keeprepparttar 100756 level of writing at high school English or lower. Use short words, short sentences, and short paragraphs.

I know your literature teacher told you to not write paragraphs with only two sentences in them, but how much money did he/she ever make in advertising? The moment you confuse your potential customer then their attention andrepparttar 100757 sale disappears!

4) Be Specific, Not General

Be specific in all of your advertising. For example do not say "Fill Your post box with Cash." But instead say, "Receive up to £355 a day in your post box daily." Do not say "Secrets to making money" instead it is better to have a headline saying "63 Year old man tells you his dirty secrets to making £578 a day!"

Being specific makes your advertising more believable. Being general makes your potential customers say "He is just making this up." Being specific makes them say, "He must have counted it. I also want to make that much."

Never say in adverts "Distributors required." Instead it is much better to say, "15 New Distributors needed in Larnaca." Do not ignorerepparttar 100758 fact that being specific will beat being general every time. Go over your advertising copy and edit it to become specific.

5) Use Your Background & Be Unique

So many adverts out there today are for just me-too products and me-too advertising. When I say "me-too Advertising," I mean that these adverts or products have been so over used that they just don’t sell anymore.

People are tired of hearing about how your products arerepparttar 100759 best inrepparttar 100760 industry. They have heard that story before.

You need to become unique in your approach. Are you elderly? Are you young? Are you deaf? Are you bald? Do you only have a high school education? Put something of yourself intorepparttar 100761 advert. You need to influencerepparttar 100762 potential customer that there is something different in your product when compared to your competitors.

For example a teenager could write an advert saying, "17 year old boy makes £1,500 per month viarepparttar 100763 Internet!" Be unique. Find something about yourself that is unique and put it into your advertising. Let people know who you are, then they will begin to trust you and trust spells orders.

Conclusion: With Cyprus closing in on EU membership and withrepparttar 100764 business environment likely to become more competitive as a result of this event, Cypriot businesses must know how to use advertising to their benefit. The aim of this article is to give ideas to Cypriot businessmen (large or small) as to how they can improve their advertising effort.

***** End of article *****

Andy George is an accountant with years’ experience as a lecturer. Andy was financial correspondent for eight years at the Cyprus Financial Mirror where he wrote articles on business & accounting related issues to a non-technical audience.

He is the author of eBooks: How to write and Publish Your Own With a Shoestring Budget http://www.budgetebook.com New! Easy Way to Make Auto-Pilot Income http://www.budgetebook.com/cbmall




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