7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about people. They may just buy your product to donate to charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy greater chance of them purchasing.

======================================

Stop! Marketing Breakthrough Video's on CD ROM just released. How a website was earning *$10,000 monthly* income in less than 10 days, how time sensitive offers can blast your profits out of this world. Learn EXACT process and view *LIVE results* with your own eyes... Go now to http://www.homebusinessopprtunity.com =======================================

However, I believe that more than anything you, your product or service and your people have to be likeable. Too many organisations forget that their customers are humans and thing about humans is that they don't always make decisions logically. You may have a reliable product or service, reliable delivery time and competitive prices. But it's not enough. Customers are driven by their emotions and it helps a heck of a lot if they like you and feel good about your business and your people.

"Our customers do like us," I hear you say, "except maybe difficult ones, awkward people, ones who are never happy, miserable devils - need I go on? Have you ever heard saying "you only get customers you deserve"?

Run your eye down following list and see how many you can tick off.

*We always have a genuine smile for every customer. *We are warm and friendly to all customers. *We listen carefully and make it obvious that we are listening. *We use customers name and our name appropriately. *We give impression that we care. *We empathise with problems or complaints and respond quickly. *We occasionally do something to pleasantly surprise customer. *We always keep our promises. *We give impression that we are fun to deal with. *We treat customer way they want to be treated, not way we want to be treated.

How well did you do? If you've got a lot of ticks then you probably have lots of customers who like you. Just a word to managers and employers amongst you. Run your eyes down that list again and replace word "customer" with words "employee" or "staff colleague." How many ticks did you get this time? Lots of ticks mean your staff like you and it probably follows that your customers do as well.

Have you noticed how being likeable costs so little? A lot less than advertising or other promotional activity required to replace lost customers.

Maybe customer isn't always right, but if you want to keep them, make sure they like you.

=========================================================== Discover how you can generate more business without having to cold call! Alan Fairweather is author of "How to get More Sales without Selling" This book is packed with practical things that you can do to – get customers to come to you . Click here now http://www.howtogetmoresales.com/Without%20Selling.htm

========================================================== **Attn Ezine editors/Site owners** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify content and include our resource box as listed above. If you need additional articles, check out my article archive for fresh, new content you can use on your website or in your ezine - FREE http://www.howtogetmoresales.com/Free%20stuff.htm ============================================================