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I was under impression we were already paying to receive email... and last time I checked, there was no place to put a stamp!
Okay, even if we make it past that and we accept argument that legitimate emailers should have to pay a fee in order to get on that big "whitelist in sky" somewhere... there are still two very important considerations here:
1. First, what about little guy who starts doing really well?
You know, small newsletter publisher who puts out a great ezine or fr-e report or whatever, and gets a lot of subscribers and then wants to broadcast email to them on a regular basis?
Let's say they start making $20,000.00 a year from their ezine... are they now supposed to shell out 6-10% of their earnings in order to get their messages through? (And that's if they never get a fine!)
Do they have to be penalized for being successful?
Apparently so if this system gains widespread acceptance by all big ISP's and email service providers!
2. Second, what about high potential for abuse at hands of unethical competitors and just plain jerks that populate Internet!
I know it might seem hard to believe, but there are psychos out there who will sign up for a bunch of free email accounts just so they can make trouble.
(This is not paranoia! I had a user who signed up, definitely opted-in from my website, had emails routed through a SpamCop address so I got blacklisted by SpamCop until I could get it straightened out. Oh, and guess who owns SpamCop... IronPort, that's who!)
Now, some idiot making waves with 100 email accounts won't put a dent in pockets of most big players in email arena... for them it'll just be a business expense.
But for case of "little" guy, fighting that potential abuse and those fees could seriously cripple and even kill a fledgling enterprise... and that, in my opinion, is a serious problem.
In my opinion, all this is going to do is cut out little guy and make it easier for big companies to email hell out of rest of us.
A small newsletter publisher will find it cost-prohibitive to pay for service, and some giant company will just keep pumping email out because they have staff and resources to fight inevitable complaints.
And let's face it, if a big company is paying a $10,000.00 a year licensing fee plus posting a $4,000.00 bond, how aggressive do you think IronTrust people will really be to get rid of them?
In my opinion, not very.
In conclusion: Despite my ranting, I actually think this is a step in right direction (albeit a wobbly, drunken, and inconvenient step).
Something has to be done to fight spam.
However, at this point, this whole system has (in my opinion) too many unanswered questions, especially for us little guys.
~ Do I really need to do this if I'm a little guy operating and growing a newsletter?
~ What happens if I get unfounded spam complaints?
~ At what level does it make financial sense for me to do this?
~ What if my newsletter isn't a big profit generator... am I supposed to give up revenue I do create just to get my emails through?
To their apparent credit, Yahoo! is also trying to pioneer a solution, but this one doesn't appear (at this point) like it will cost publishers or subscribers any money (and I like sound of that). http://antispam.yahoo.com/domainkeys
But with so much at stake (on both sides), this issue is a far cry from any satisfactory resolution.
Stay tuned for further updates as events warrant...
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links... Click Here> http://www.turnwordsintotraffic.com