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7. Rotate Your Banners Regularly
Always have 2 or more banners to promote each product. A banner usually burns out after a surfer has seen it 3 times. They will ignore (if not hate) banners which they see repeatedly. If your click-through is steadily declining, then it is time to rotate your banners.
8. Target Your Banners
Place your banners on websites visited by your potential customers. If you promote gourmet coffees, place your banners on sites targeted at gourmet coffee drinkers. The quality of leads generated are higher, and more likely to result in sales.
Running your banners on targeted sites generally yield higher click-throughs and return-on-investment (ROI). You are reaching people who are most interested in what you have to offer. Of course, you can try websites with general audience if they generate substantial ROI.
9. Monitor Your Banners' Performance
Make it a point to check on your banners' performance every few days. Monitor
click-through rate. The click-through tells you how well your banner performs. Most banners fetch a click-through of between 0.8% to 2.0%. If your banner gets more than 2.0%, it is doing a pretty good job.
By monitoring your banners' performance, you can kill under- performing banners before they waste away your advertising dollars.
10. Do Your Mathematics
Do your mathematics for each banner advertising campaign. Calculate cost-per-visitor, cost-per-sale and return-on- investment ratios.
For example: If a website charges you $20 per thousand impressions ($20/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $1.00 ($20 / 20 visitors).
And if 1 in every 10 visitors buys your product, your cost-per- sale is $10.00 ($20 / 2 sales).
So if each sale of your product produces a gross profit of $15, then your net profit per-sale will be $5.00 ($15 gross profit - $10 cost-per-sale).
Your return-on-investment (ROI), before non-marketing expenses, is 50.0% ($10.00 total net profits / $20 investment). This campaign is profitable!
Try advertising on different sites or using different banners. Find winning combination(s) that can yield highest ROI. Comparing Deal A which yields an ROI of 20% to Deal B that yields 60%, your advertising dollars work three times harder (and profitable) with Deal B!
Chee Wee is a professional Internet Marketing Consultant. Visit his website for lots of powerful online marketing tips and articles. Go to http://www.InternetMarketingFocus.com
