10 Effective Ways to Boost Banner Click-through

Written by Chee Wee

Continued from page 1

7. Rotate Your Banners Regularly

Always have 2 or more banners to promote each product. A banner usually burns out after a surfer has seen it 3 times. They will ignore (if not hate) banners which they see repeatedly. If your click-through is steadily declining, then it is time to rotate your banners.

8. Target Your Banners

Place your banners on websites visited by your potential customers. If you promote gourmet coffees, place your banners on sites targeted at gourmet coffee drinkers. The quality of leads generated are higher, and more likely to result in sales.

Running your banners on targeted sites generally yield higher click-throughs and return-on-investment (ROI). You are reaching people who are most interested in what you have to offer. Of course, you can try websites with general audience if they generate substantial ROI.

9. Monitor Your Banners' Performance

Make it a point to check on your banners' performance every few days. Monitorrepparttar click-through rate. The click-through tells you how well your banner performs. Most banners fetch a click-through of between 0.8% to 2.0%. If your banner gets more than 2.0%, it is doing a pretty good job.

By monitoring your banners' performance, you can kill under- performing banners before they waste away your advertising dollars.

10. Do Your Mathematics

Do your mathematics for each banner advertising campaign. Calculaterepparttar 101227 cost-per-visitor, cost-per-sale and return-on- investment ratios.

For example: If a website charges you $20 per thousand impressions ($20/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $1.00 ($20 / 20 visitors).

And if 1 in every 10 visitors buys your product, your cost-per- sale is $10.00 ($20 / 2 sales).

So if each sale of your product produces a gross profit of $15, then your net profit per-sale will be $5.00 ($15 gross profit - $10 cost-per-sale).

Your return-on-investment (ROI), before non-marketing expenses, is 50.0% ($10.00 total net profits / $20 investment). This campaign is profitable!

Try advertising on different sites or using different banners. Findrepparttar 101228 winning combination(s) that can yieldrepparttar 101229 highest ROI. Comparing Deal A which yields an ROI of 20% to Deal B that yields 60%, your advertising dollars work three times harder (and profitable) with Deal B!

Chee Wee is a professional Internet Marketing Consultant. Visit his website for lots of powerful online marketing tips and articles. Go to http://www.InternetMarketingFocus.com

10 Steps to Advertising Success

Written by Brian Moore

Continued from page 1
get more attention? Headings with all capital letters? Headings that take uprepparttar entire heading field ofrepparttar 101226 ad? Use caps sparingly for emphasis, and don't pile on words just for length. 6. Avoid hype. Don't over sell your product or service, discouraging your prospects even before they get to your site. Relay your excitement about your product through your own experiences, not unbelievable exaggerations. 7. Proofread. It's crucial to your success in ad writing, and online generally. Check your spelling, grammar, and punctuation. Be rigidly careful. Test links to make sure they work *and * actually lead torepparttar 101227 places you intend them to go. 8. Test your ad for efficiency. You can't over-test. Use your ad in many media, includingrepparttar 101228 newspaper classifieds. Track where your ad pulls from by using free or paid tracking services that are out there. Look to your affiliate program for good tips and instructions on ad tracking. 9. Keep a winning ad working for you. Keep submitting it to new places. A few sales will never wear out a good ad. 10. Submit only to places where your target market will be looking. This will save you time, money, and unwanted attention from would be spammers.

Now promise yourself this: You're going to get your ads noticed by writing them yourself and taking these steps to advertising success.

Brian Moore publishes 'BizOps Secrets', a complete ezine resource for online success. AllPro BizOps, Proven Business Secrets That Work Online. http://www.allprobizops.com

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