6. Create a recommend links directory that includes your own personal summary of sites. This'll help your visitors decide if they want to visit site.

7. Trade content with similar web sites and e-zines. You would both benefit from new content and could also cross promote each others web site.

8. Publish your own personal diary about things that relate to running and promoting your web site. You could publish it daily or weekly.

9. Create a free ebook directory. You could accept submissions from your visitors and publish your own free ebooks.

10. Add some visual content to your web site. You could add pictures and graphics with descriptions, charts and graphs, visual statistics and results, etc.

Targeting your advertising may not get through to as many people as you think is necessary. In most case, however, you'll actually get more bang for your buck by getting through to people who are most likely to buy. If your ad is seen by 20,000 people, but only 300 of them are sort of people that would really be interested, you've just wasted 19,700 exposures- like doing a national news broadcast when only Tennessee is tuned in.

Sending your ad to a targeted list of people ensures you get highest percentage of response possible. So even if fewer people get message, you're likely to get more responses for your money. While it may be more expensive and more difficult to target your advertising, you're sill getting a better deal and building a valuable base of loyal customers.