6. Having too many ads in each issue is a great way of bringing down value of your ezine. I would suggest no more than 4 or 5 per issue. Reading an ezine that has 20 or 30 ads (oh yeah, I've seen them) is not very interesting or realistic. Most people would not even go through whole thing. Here comes that delete finger again!! You want your advertisers to get more value for their money and having a limited number of ads is one of best ways of doing this.

7. I think adding a small section for this 'n that is a good idea also. Some humor, a little fun, interesting tidbits, jokes, stories, etc. We are business men and women, but we don't have to be 100% business, 100% of time!!

8. Privacy Policy - Put a privacy policy towards top of ezine. Let your readers know their privacy is safe with you and your ezine.

9. Proofread - Always proofread and double-check your text. You do not want your ezine to look like it was written by a 10 year old. Correct all spelling and grammatical errors.

10. Give your ezine an interesting and pulling name. I have subscribed to most ezines just by name alone. If name gets my attention, I subscribe.

Names like: Power Promotion Ezine Marketing Mania Ezine Web Success Ezine are short and to point. They also make me want to read more.

Names like: Internet Marketing News John Doe's Ezine Home Business News are more generic and do not get my attention! They lack "oomf" that make me want to subscribe.

I hope some of these tips give you an idea of how you can improve your ezine and make it best it can be. Remember that ezine publishing is one of most essential aspects of your online success. If you are in this business, you should be able to say, "I have My Own Ezine! " ;-) Good luck and success to you all!!

************* Terri Seymour and her husband Terry of www.seymourproducts.com offer a no cost, home business opportunity. Apply online. Resources and more for your home business available at www.myownezine.com Free ecourse business-building-ecourse@getresponse.com

(7) Give your visitors at least 3 order links (e.g. 1/3rd of way down your page, 2/3rds way down, and at bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get following 5 bonuses", "the competitive edge you need", "this risk-free offer".

(8) Use purple (#990099, R=153 G=0 B=153) text - color purple (used sparingly) has been shown to increase sales.

(9) Give a time limit - most people are procrastinators.

(10) At end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"

(c) 2002 by Michael Southon