7. It will only require 2-3 hours a day. At some point you will be able to automate most of your efforts. In beginning, long hours are not unheard of. I have spent many 18 hour days in front of my computer.

8. This is not a real job. Yeah right! You will come across many skeptics. Or worse than that, people who do not reveal skepticism but merely look at you funny. Believe me this is a real job. You will be just as exhausted from working and researching all day as you would slinging 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard, don't allow people who minimize your efforts get to you.

9. The only good reason to do this is for money. That could not be further from truth. There is a lot to gain, money is a plus of course. Learning will always make you a better person. If you are happy with your self, everyone else will be to. You can't beat hours.

10. It takes years to learn online business. Not true. The best suggestion is to study hard. Read your newsletters and articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn.

Describe what each sentence is all about and what editor is writing, and how he or she is communicating with his or her audience.

Step 3: Innovate with your own information.

Using success model as a guide, you now write sentences, one at a time, which match length, tone and function of sentences and paragraphs you see in article you are using as a model.

As you do this, something very interesting and magical will happen.

You will come really close to matching editorial interest, readership interest and style of USA Today, or whatever publication you are aiming at. You are putting yourself in position of writer as if one is writing a news release so that an editor can use it for an article.

At top you place “News Release” or “For Immediate Release” and contact name and phone number.

To this you add name or title or description of whatever you are offering, price and ordering information plus words. You also express offers to media for free media kits and review copies, high-resolution color photography, and contact information with statement “available for interview”.

Then you are done. You can transmit your news release. You can send it to your specific target media and every other media in similar and related categories of potential interest.

You can uncover some very interesting trends when you do this exercise on a particular publication.

You will learn what editors want. You will find out whether they like it long and wordy or short and punchy. You will find out whether short means good, or long means bad, or visa versa.

You will learn whether they need to know number of pages and publisher of book, ISBN and other contact and cost and ordering information.

You will learn whether or not you should even make any mention of how your product, service or book is being marketed. Some publications will provide contact information in articles and some won't. Most of biggest ones won't. Is this a surprise? It shouldn't be. However it is disappointing. You get publicity because you’ve persuaded editor that you are newsworthy, but you don't always get your toll free number mentioned.

Use “3 I Technique” to assess best way to design a news release and adapt your approach to any publication you want to be in or any broadcast show on radio or TV you want to be on.

Listen to radio talk shows or watch key TV shows and learn what producers want and demand of their guests. Then use 3 I Technique to design your news release and create an approach that will be persuasive with decision-makers. Match their needs and do your best to give them what they want. Use your news release to show them you've done your homework and prepared to address their needs. When you go extra mile, they are far more likely to respond favorably.

Use “3 I technique” to evaluate style, editorial interest and readership or audience interests and nature of information your target publication needs. Factor what you uncover into your news release and approach.

This technique can help anyone create a really great news release. Use it. You give editors exactly what and they in turn will give you what you want .

Free publicity.

Paul J. Krupin (author of the incredibly valuable ebook "Trash Proof News Releases") Direct Contact 1-800-457-8746 509-545-2707 (Need Publicity? Click Here!) http://www.imediafax.com http://www.book-publicity.com http://www.publicityforum.com http://www.dcnewswire.com http://www.cbitoday.com http://www.emailtothemax.com http://www.trashproofnewsreleases.com