6. Use your autoresponders to deliver a "rate card" for advertising on your website, or for purchasing advertising in your ezine.

7. Use your autoresponders to deliver sample issues of your ezine.

Providing a sample issue is a simple and effective way to increase your subscriptions by showing your visitors what your ezine is all about.

Your sample issues can also increase sign ups you get from ezine directories that allow you to submit a sample issue for their visitors to receive by autoresponder.

8. Use autoresponders to create a list that announces when you've written a new article or articles for publication.

Your list will increase number of ezine publishers and webmasters that publish your articles, and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.

9. Use your autoresponders to announce when your directory is updated.

For instance you could create a list that announces when your article directory is updated with new articles.

You could list titles of articles submitted to your site along with URL where they can be viewed.

Creating a list like this will build up repeat traffic to your site giving you an excellent way to achieve more sales of your products.

10. Use your autoresponders to send out an "evergreen" newsletter.

"Evergreen" newsletters have all their issues already completed. Each new subscriber gets same first issue, second issue, third issue, etc.,

Publishing an "evergreen" newsletter is a good choice for people that don't have time to publish an ezine on a regular basis, but that would still like to reap some of benefits of publishing an ezine.

Publishing your "evergreen" newsletter can be as simple as sending out a valuable tip every week that targets your niche audience such as an informative weekly writing tip if you sold a product aimed at writers.

Keep in mind that your "evergreen" newsletter should not be on a topic where information you provide your readers could become outdated. Choose a subject where information you provide your subscribers will continue to be relevant for a long period of time.

If you ever find your email messages don't get through, or if you'd like to head off problems before they occur, following tips should help.

Encourage all your email contacts to "whitelist" your email address in their email program.

Just like you can say which email addresses you don't want to get messages from, you can specify a list of email addresses you always want accept.

In Yahoo or Hotmail you can set up your filters to accept email messages from a certain source regardless of subject line or content of message.

It takes a little patience to set up, but it pays big dividends by not losing important messages.

With Outlook and Outlook Express, you can set up message rules to always accept messages from certain senders.

If you send messages to people who use AOL, try this technique. Get them to add you to their address book "safelist" or "approved senders."

This helps AOL identify that message recipient "knows" you and has a higher likelihood of actually wanting to receive your message.

Email AOL tech support for help on this if you encounter a problem.

If filtering and "white" listing don't work, then your friend needs to contact their ISP to sort out problem.

Their ISP can certainly figure out why messages don't get through, but it may take some concerted encouragement to get ISP's customer service to take time to investigate cause.