6. Don't use all caps in your headline.

You'll appear like your yelling at your reader, and your ad will come off as amateurish.

7. Include a "call to action."

At end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).

8. Don't be cute or funny with your ad.

You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.

9. Offer something for free.

Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.

10. Subscribe to or view archives of e-zines you would like to advertise in.

You'll be able to see quality of content provided, how many ads are published in each issue, and you'll get a good idea of products those readers are interested in by ads being run.

Let's assume that you product is worth $250 then it means that you need to make 4,000 sales in one year. That translate to about 333 sales per month, or 77 sales per week or 11 sales per day.

Now you will need to carefully study how many prospects you need to talk to in order for you to close 11 sales per day. You will also need to know how much advertising budget you need to spend to get so many calls per day.

If you need to talk to 100 prospects to close 10, 11 deals then your closing ratio is 10%. It also means that you need to talk to 100 people per day. Will it be cold calling or will it be generated through various advertising medium.

At end of each day or each week you should review where you at with your goals and adjust appropriately if you do not achieve result expected. Above I just outlined a goal but yours will have to be a lot more detailed in execution. Just don't think that it should be as simple as I wrote down above. You need to clearly define your goals as well as road to get there. It should be very detailed and not written down in 5 to 10 sentences. more detailed more serious you are and more chances you have to accomplish your dreams.

Developing Your Marketing Plan & Sales Goals:

. Who are your customers? . What do they buy? . How much do they spend? . How often do they buy? . Where are they located? (Geography) . Do you have a referral program in place? . Do you have an incentive program in place? . What do you sell? . What are benefits of your products or services? . What will be method of providing follow-up service to customers? . What are your distribution channels? .How many individuals or organizations will sell your products or services? . How will they be remunerated? . How much will your product or service cost? . What will be your profit on each sale? . How many sales per year/per month/per day are necessary to reach your goals? . How will you advertise? . What will be your advertising budget? . Where will you advertise? (Yellow pages, TV, Internet, Newspapers etc.) . How many calls do you need to receive to close those sales? . What will be your ROI (Return on Investment)? . Who is your competition? . How do they operate? . What do they sell? . What are their advantages? . What are their prices? . Why are you better than your competition?

Finally:

Failure to meet goals does not matter as long as you learn from it. Feed lessons learned back into your goal-setting program. When something is wrong fix it and get back on track with your goals. Don't let anyone disturb you or put you down. The road is long with plenty of obstacles. Once you remove those obstacles road becomes clear and you are closer to achieving your goals.

Goal setting should be viewed as:

. Deciding what is important for you to achieve in your own life . Have more purpose and direction in life . Motivating yourself to great achievement . Building your self-confidence . Be more organized and effective . Rewarding yourself and others around you . Satisfaction of achievements . Making a difference in lives of others . Be an example for others as well as a leader . Accomplish amazing things in life

You should allow yourself to enjoy achievement of goals and reward yourself appropriately.

When you have achieved a goal, take time to enjoy satisfaction of having done so.

Life is a journey. Life is a journey from where you are to where you want to be. You can choose your own destination. Not only that, you can choose how you are going to get there. Goal setting will help you end up where you want to be I GUARANTEE IT!

Andre Plessis

Andre Plessis Author & Marketing Expert http://smartbizconnection.com We Can Teach You How To Triple or Quadruple Your business. The Rest is Up To You!

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