Frequently asked questions. In fact, you may want to run a regular Q & A column in each edition of your newsletter.

How-tos are must-reads. Is there something you can do to explain steps pertaining to your product or service. What can customers do with your product or service?

Coupons and special offers. Always include incentives for being a newsletter reader. Show readers why they should come in with special offers.

New customer welcomes. By welcoming new customers, you show readers your business is growing. Also, new customers who are recognized feel like they've made a good decision in choosing your business.

Profile an employee. Newsletters are fabulous internal morale boosters, plus customers will appreciate getting to know someone they're dealing with (or who operates behind scenes).

Special events. Special events are great for content both before and after. Make sure to include plenty of photos and quotes in piece written after event.

Before and after. Makeovers are always popular, whether you make over people or houses or closets. Pictures make these pieces especially effective, so get out camera.

By deciding to write a specific type of article, you should find yourself back on track and full of ideas once again. Happy writing!

Are You a Good Listener? Answer each question Yes or No. 1.I am able to empathize with other people’s situations. 2.I avoid interrupting other people when they are speaking. 3.I avoid thinking of how I am going to respond to conversation while someone is speaking. 4.I give people my full attention when speaking with them. 5.I do not try to tell “my story” as soon as someone tells me their story. 6.I avoid thinking I know what speaker is about to say. 7.I maintain good eye contact and body language when speaking with someone. 8.I ask a lot of questions when someone is talking with me. 9.I reflect back feelings and facts, so I am sure I heard person correctly. 10.People often come to me just to talk.

If you answered “Yes” to seven or more questions, you are a good listener. If you answered “No” to five or more, you may need to work on your listening skills.

Get Smart! ØListening is one of most powerful communication tools we have available in our work toolbox.