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Ponder this for a moment…
I did a search other day on MSN for “oklahoma free checking”; a banking client wants to target this keyphrase. There were no sponsored results but front and center from self proclaimed Internet search directory god LookSmart is? You guessed it, Long-Distance Oklahoma Movers - AAA Move. Now that’s relevant! Quick MSN get out while you can as we are doing!
I shudder to think that I am alone in my thinking method. Actually with likes of Brent Winters, President of FirstPlace Software saying, “Unfortunately, I find it difficult to recommend LookSmart as a good value at this time as I have in past.” “Today, there's many other factors to consider, making recouping your costs significantly more risky with LookSmart.” And with tremendous complaints and reports of people being double charged, not receiving clicks that LookSmart claims and getting no response from a customer service standpoint, somehow I don’t think I am.
Simply put and all jokes aside, we’ve done math and evaluated losses in traffic/conversions and when it comes down to it we can use money that LookSmart is wanting us to pay; to pay someone else and receive a much more targeted and highly visible top placement.
With Overture listings almost everywhere on web and being placed more prominently than LookSmart listings (with exception of MSN) and with Google and other PPC programs out there, we will surely recover 6% loss from LookSmart.
Stop whining, do your homework, and you too can survive LookSmart piracy. The question is, will LookSmart survive? Will MSN stick with them with relevant results such as one presented above?
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Article by Kevin Gee. Kevin and JUMP Internet Marketing are one of most respected and recognized search engine-positioning specialists on Internet. For more articles and advice on search engine placement, subscribe to JUMP Internet Marketing Newsletter by going to http://www.jumpinternetmarketing.com/Newsletter.asp . For a complimentary competitive analysis of your website, visit http://www.jumpinternetmarketing.com/FreeReport.asp
Article by Kevin Gee. Kevin is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies for over 3 years. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.