6. You Can Personalize Your eBay Store - With eBay store customization features you can control look and feel of your store. You can create up to 20 categories to fit your individual inventory. Buyers will see what you want them to see, how you want them to see it.

7. Your eBay Store Has It's Own Search Engine - Include your own Search box in your store and buyers will be able to find exactly what they are looking for when they are in buying mood.

8. Special Promotional Tools - With an eBay Store you can cross promote other items you choose to buyers and you can choose what items to cross promote. You also get access to eBay Stores Email Marketing Tool - a great way to keep in touch with your customers. Additionally, if your store qualifies, you receive free monthly eBay Keyword listings.

9. Free Monthly Reporting - All storeowners receive free monthly sales reports that recap your sales activity by category. You get information such as monthly gross sales, conversion rates, number of buyers, etc. Plus, if you have a Featured or Anchor Store, you receive overall eBay marketplace data to benchmark your sales against other eBay sellers. With Accounting Assistant, you can export date from your eBay and PayPal accounts directly into QuickBooks.

10. The First 30 Days Are Free - eBay offers a free 30-day trial.

9.If you are selling collectibles, antiques, or anything else that warrants it, show lots and lots of good sized, clear and crisp pictures. If you don't want to pay an online auction site for use of their web space then use free web space provided by your Internet service provider. Buyers make critical buying decisions based upon what they see and pictures are cheapest way possible to insure that you will have a happy buyer. The more pictures you include, more your business will thrive.

10.Offer a money back guarantee. Be prepared to take an occasional loss on some items. You will encounter far more serious buyers who won't bid unless you have a guarantee than you will people who are intentionally trying to take advantage of you.

11.Be prepared to take a loss to make a buyer happy. If a buyer didn't receive his purchase, even if he chose not to purchase insurance, be prepared to return his money. You will get more repeat and honest buyers than you will cheaters.

12.Leave feedback in correct sequence. When buyer pays you and his payment is good, leave them positive feedback immediately. Don't become one of angry sellers who practice feedback blackmail.

13.If you must leave negative feedback for a buyer, make it brief and to point. Future buyers will read your comments regarding sale and they perceive you as honest and mature. If you engage in name-calling, swearing, or derogatory remarks, you will be seen as immature and this will scare off potential bidders.

14.Always be friendly and answer any questions from potential bidders quickly. Remember, you were new once also.

15.Have an About Me page and include a picture of yourself. People will find it easier to trust you if they can see you and know a little bit about you.