You should clearly state benefits of visiting your site. It should be a like a little ad for your site. You should include your keywords once again but not more than twice. I'll give you an example of my own site and then it looks like this :

5.) Meta tag : keywords

The Meta tag keywords should be used to put in all your keywords that are relevant for your site . It is crucial to put your 4 most important keywords at beginning. You can include 15 further keywords and even more .

Example :

6.) Meta tag : robots

You create a little robots.txt to let search engine know which links it should follow. If you want to exclude certain directories, you can use special commands which forbid search engine spiders to follow a complete path.

This can be necessary e.g. to avoid that search engines link to your download page where you have articles you want to sell. An example can be found below :

# robots.txt for http://www.internetmarketing-success.com/ # file created: 16.08.01 User-agent: * # Disallow: /cgi/# exclude robots from specified tree # Disallow: /scripts/

# file modified: 16.08.01

7.) Keyword density

Your main keyword should be mentioned within first 8 words of your body text and can be mentioned 3 times more. The other keywords should not be forgotten, too. Try to use them at least 3 times in your text.

8.) Alt-tags for your images

Alt-tags are alternative descriptions for your pictures. If you move your mouse-cursor over your pictures, you can see this alternative text. This text is also shown if a picture is not loaded correctly. Use your keywords to describe your pictures.

9.) No tricks like white text on white background !

Some people consider themselves to be very smart and they want to outwit search engines by putting a lot of their keywords with a font in background colour on their pages to make it more relevant to engines.

But times have changed : The search engines recognize these tricks and as a result your pages are banned from their index. Try just to do what is necessary but don't use tricks, it won't do you no good.

10.) Link-Popularity

Many search engines like AltaVista have a new ranking concept which includes link-popularity. This means, more pages have a link to your site, better your site gets ranked.

Some of them have also made special deals with pay- per-click search engines. Those sites which rank on top 3 will also get a high rank at "normal" search engines.

"Our costs were small, but our investment was large at same time," says Val, referring to their 8 months of self-education, research and development.

Now, just 4 months after launching business in July 2002, Val and Helen are pleased.

"We have quit our day jobs, and are currently living off our NicheFinder sales. And of course, we also reinvest money into business."

Their marketing mix includes a 2-tier associate program (paying 50% and 10%), joint ventures with other marketers, a newsletter, and their free ebook "Beginner's Guide to Niche Marketing".

"And most recently we have started an active link exchange program."

"We should have started doing links exchange earlier. I think it is easiest and fastest of all low-cost ways to bring in traffic, find business partners, and improve your search engine ranking."

A unique business idea plus "a massive amount" of hard work is paying off. Now their software is helping others find high-demand low-supply business concepts.

You can learn more about NicheFinder at http://eProfitNews.com/NicheFinder.html and get a FREE copy of "Beginner's Guide to Niche Marketing" ebook.