10 Amazing Product Selling Formulas!Written by Larry Dotson
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6. Set up a cross promotion deal with another web business. Allow them to sell your product as a back end product to their existing customers base. 7. Sell your product in a package deal with other web businesses. You can both advertise it and split profits. 8. Rent your products out for a set period of time. It's like selling but, you get products back to rent again. 9. Allow people to subscribe to your products. It works best when selling info products, services or memberships. 10. Allow people to lease your products. It's like renting them but they have option of buying at end of lease.
Larry Dotson Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
| | Geek Speak II - The AwakeningWritten by John Warzecha
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This is not to suggest that elderly people cannot become computer literate, but approach of first salesman convinced them that it was beyond them. Once second salesman discovered something of their needs, he began talking about simplicity of e-mail and how they could stay in touch fairly easily. He talked about doing searches through Internet on their favourite history topics, and various cooking news groups that could be accessed online. He carefully told them about accessing information online without using technical jargon and how they could actually send and receive pictures. The possibility of receiving pictures of their grand-children intrigued them. They really liked idea that, even though they may not be able to get to Australia, they could receive regular pictures of their grand-children growing up. When he talked about capability of computer, he used language that they understood. They received same information as they did from first salesman, but in a language that was not peppered with impressive Geek-Speak. He sold them on ideas that were interested in. By time he finished, they had bought over three thousand dollars worth of computer equipment. He did not sell them computer and peripherals- they were ready to but- but they just wanted to understand what they were buying. This kind of simplification of techno-babble or Geek-Speak that I discussed in my first article can affect sales, not only in a store situation, but also online. There will always be a necessity to use Geek-Speak but it is essential to know your audience. More sales are lost because someone, in a misguided attempt to impress their audience, confuses that same audience with a barrage of technical jargon or Geek-Speak. One must judge audience carefully and first step is to listen to questions that are being asked. Better still, ask questions that will elicit a response that will result in gaining some information about prospective purchaser. It is easy to sell someone a product that they are impressed with but that they don't need. The most successful sales people however, are those who sell someone a product they need. The result is repeat sales because customer knows that their needs will be met and they won't be loaded up with peripherals that become dust collectors.
John Warzecha, who holds a teaching degree, a B.A., and an M.A., is V.P. of Communications at Wyka-Warzecha Enterprises, http://www.wyka-warzecha.com, a site devoting to helping website designers achieve amazing special effects, streaming audio with easy to use Java based products.
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