6. Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand offer. It would be better if testimonial implicitly answered an 'objection'.

7. You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust them over you. It's power of 'celebrity' and 'law of association' at work.

8. Use a strong guarantee on your banner ad. You could include guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

9. Inform people about major benefits of your product, website or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc. Remember, you don't buy a drill. You buy hole that drill can produce.

10. Tell people to click on your banner ad. Newbies to internet may not even know they can click on banners. Just having phrase "click here" on your banner will increase your clickthroughs. People need to be told WHAT to do. As you're reading this, you might think that this conflicts with tip #5, but both have been known to produce results. What you need to do, is to use a scientific approach and 'test' both approaches to see which one produces highest click throughs in your campaign.

Apply these Psychological Triggers to your banner ad campaign today and get a hold of that extra edge over your competitors.

If you want to do a subscriber deal by paying for each subscriber that is sent to you. This is best set up yourself and joint venture with another website. This means you can customize it yourself. Or you could leave it open to everyone and have many people sending you subscribers. I don't know of any websites that provide software for this, so you may have to get a programmer to do it for you.

Please be careful though. You CAN have anyone and everyone promote your newsletter and generate you subscribers, however if you allow this, it will be easier and easier to lose track of genuine and fraudulent subscriptions, making it hard to distinguish between them.

Make sure you have a good email handling solution.

I would recommend that you don't automate this process unless you are feeling brave.

Verify each request personally and manually.

Or you could go out looking yourself.

This is probably best way to go, it gives you total control and allows you to pick and choose exactly who you want and who you don't want.

However, if you are feeling brave, or you have a good email handling solution then go ahead and spread word about your newsletter subscription box. Let everyone promote it. This means more subscribers for you, which means more people to sell to.

In conclusion, if you want to advertise in this way, make sure you keep a tight grip on your budget. Put some restrictions on how much you can spend so you don't go overboard.

Overture allows you to deposit as much or as little as you like (Though a minimum deposit of $20 does apply). This way you can't overspend unless you manually choose to.

But, this brings on issue of self control. Set yourself a personally limit and don't exceed it.