6. Establish a directory of products no longer made. This directory might include sections on toys, novelties and household goods. Design directory for business people and inventors who want to know both what has been made before and what ideas might be revived and/or modified.

7. Make cotton gloves especially designed for coin collectors. The gloves prevent grease and moisture from fingers getting onto coins. Package gloves and sell them from ads in coin collecting magazines or distribute to shops which sell collectible coins.

8. Bring out a correspondence course about how to write cookery books. The course might include information about: How to devise recipes, how to present them in written form and what makes a successful cookery book. Produce a prospectus and advertise in women's magazines.

9. Begin a business which rents out large and expensive astronomical telescopes to householders who want to develop their interest in astronomy. Publicise your service at local astronomy society and use local advertising to attract clients.

10. Set up a company which produces a compendium of strip games, for example: Strip poker, strip snakes and ladders, strip lotto, strip snap, and strip ludo. Sell by mail order from adverts in X-rated magazines.

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No Consolidation – The construction industry is an owner – operator business. Efforts to consolidate have shown power of small business – you cannot beat an owner who is risking his wealth every day. Large firms are at a disadvantage. Again, small is big.

Local – Where can a construction company be started? Anywhere! Construction expertise is needed in all fifty states. It does not need a port facility or wide open spaces to operate. You can start one where you live and that is family friendly. An important consideration these days.

No college degree needed – Construction people who have worked in field for several years have equivalent of a college degree. A majority of construction knowledge is earned while working not studying. Technically, you learn how to install quality work with your own two hands. I strongly believe that someone who has owned and operated a construction business for 20 years has a master’s degree maybe even a Ph.D. No large capital investment needed – Some successful construction firms have been started with no money. Beginning capital is not a major obstacle. This is a cash flow and variable cost business. To start, a person does not have to float an IPO or have a rich uncle. What they need to do is understand economics and have technical expertise.

Shortage of people wanting to be in it – Industry economists agree that we still have a shortage of people employed in Construction. Conservatively, number needed is 150,000. As we have learned in our lifetimes, Demand / Supply curve is very powerful. A shortage of anything drives price up. Competent people earnings have outstripped general wage increases in other industries. That is job security as well as wealth building. Ask a computer programmer or airline pilot about over supply of people and effect on wages and opportunity.

Non-Importable – The trend of outsourcing to other countries has grown in last several years. Take your pick: Computer Programming, Manufacturing or Engineering. Construction is insulated from this problem. Put bluntly, you cannot dig a hole in Orient and import it into United States. The majority of labor must be “insitu” or at project site.

What other industry has all these attributes. The answer is none. Although, perception persists that our industry does not have much to offer young people. It is not true. Surveys have shown people in construction do not recommend our industry to their children. We must stop this habit. I challenge each of us to promote our industry. Let truth be told.

matt stevens can be reached at mstevens@stevenci.com