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Here's an example:
Hi Notina:
I hope your day is turning out better than mine -- I can't find last week's budget file.
I looked in
e/budgets/weekly folder, but it's not there.
Please let me know
entire path to
budget file dated 8-05-02.
You know I'll owe you a coffee tomorrow when I see you in
cafe.
Thanks very much,
Ima Desperate Idesperate@ohwell.com X6502
3. Leave your name, e-mail address, and phone number(s) at
end of
e-mail. This may sound obvious, but sometimes, even with an electronic signature, key contact information is missing. Remember, you want to make it easy for e-mail recipients to communicate in
mode most comfortable for them.
4. Emphasize
urgency. Convey URGENCY in
body of
message or in a postscript. Better still, if you infrequently send mail at
High Importance level, use it or its equivalent in your messaging system. In Microsoft Outlook, High Importance highlights
received e-mail with a red exclamation point. I would send Notina’s e-mail marked High Importance.
So, you’ve written an attention-getting headline. You’ve written a short, urgent message. You've answered that all-important recipient quesion "WIIFM". And, you left sufficient contact information. Now, hit
SEND button and expect a very quick response.
Copyright 2005 by Valerie Mills

Valerie Mills (http://v.mills.home.att.net) is a sales copywriter specializing in direct mail and web advertising. She has written sales letters, web pages, and brochures for the finance, self-help, and technology areas. Using her background and experience as an educator and corporate trainer, Valerie has also written several articles and an ebook for parents. Contact Valerie at parents@teachyourkidsaboutmoney.com