'Set' your Products to Sell

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Some parents will think ahead and buy some extra darts from you when they order Set in first place. Most will not. Ok, someone comes back to your site and wants to order another set of three plastic Velcro darts. You sell them for $5. The shipping cost is $7. $12 for three plastic Velcro-tipped darts? Guess what…Johnny’s Mom or Dad is going to decide to spend some time convincing Johnny that Dart Set was never any fun anyway. It won’t be easy, and Mom or Dad will probably blame YOU for that, whether they should or not. :o) So what can you do about that? It’s very simple. You can "group" those little accessory packages of darts, and sell them as "sets". For example, group FOUR of those $5 packages of darts together as a single product on your site, and call it a “Complete 4-player Dart Set” (each player uses three darts while playing, so 4 sets covers 4 players.) That way, you have something you can charge $20 for (or a little less, since you’re moving them in bulk), and $7 shipping charge suddenly doesn’t seem like so much to little Johnny’s Mom or Dad. Think about how happy THEY’LL be with idea too…EXTRA sets of darts for NEXT time Johnny’s darts skip off into Twilight Zone of Lost Toys! Stretching it a bit? Sure I am! It’s a story, for sake of illustration, but there’s a solid truth at core: When you sell products that require accessories from time to time, you should also be able to supply accessories in a manner that will be comfortable for customer. Think about this too: products don’t HAVE to be accessories. This works for ANY individual products that just happen to be very low priced to begin with. Be creative! Grouping products into “Sets” can’t be done with every product, but you should be able to think of a way to do it for most! Chris Malta WorldWide Brands, Inc. For more information, visit http://www.YouCanDropship.com

Chris Malta is a Microsoft Certified Systems Engineer. He has worked with computer Systems for 18 years. He's been involved in eCommerce systems, networking and site design for more than 6 years. He developed The Drop Ship Source Directory, and he and his partners at Worldwide Brands, Inc., publish the Directory and run eCommerce sites of their own using Drop Shipping as their only business method.

Credit Cards And Doorway Page

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Once you have done one for a particular engine other 50 or so pages can be done by simply replacing keywords for keywords. After you have done a page for each keyword move on to next search engine. Remember that your body text is not important but make each page unique or it may be considered spamming. It is your keyword or phrase density that you are attempting to get right. The page, when visited by a person, will be recognized for what it is, simply a link to real content so don't worry too much about what it looks like. When a search engine spider visits page it is only interested in counting keyword density in your body text. As you have probably worked out there is quite a lot of work involved. 50 phrases or keywords=50 pages X top 8 search engines= 400 pages. In reality though, you are only creating 8 doorways, 1 page for each search engine. For all other pages you simply have to substitute keyword for next and alter text around so as not to finish with 50 identical pages. OK, nearly finished but next step is crucial if your doorways are to work. Put all your pages in a folder on your server e.g. Mydomain/doorways/. Then create 2 more pages that have a link and a small description to each of your doorways (200 on each) and to each other. These are called corridor pages because spider travels down them, visiting each page linked off them. Call these 2 pages index and home and place them in folder with your doorway pages. Then place links to these two pages from your main index page so that a spider will be able to find them and list all your doorways. You can use a small 1x1 pixel graphic as a link. Submit only your index page and your 2 corridor pages. Do not submit your doorways to engines. Ideally, and if you can afford it, you should set up a new domain and host for your doorways. This isn’t essential but it does have benefits. These are: If you do get over zealous with your doorways and an engine does ban you for spamdexing at least your real site will be safe. Engines rank sites higher if they have lots of links to them from other domains. You can put your most important keywords in your new domain name, which will increase ranking of doorway pages containing those keywords. Now all you have to do is wait for engines to update their databases. We have had best results with Google. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.