'Set' Your Products to SellWritten by Chris Malta
Continued from page 1
Some parents will think ahead and buy some extra darts from you when they order Set in first place. Most will not. Ok, someone comes back to your site and wants to order another set of three plastic Velcro darts. You sell them for $5. The shipping cost is $7. $12 for three plastic Velcro-tipped darts? Guess what…Johnny’s Mom or Dad is going to decide to spend some time convincing Johnny that Dart Set was never any fun anyway. It won’t be easy, and Mom or Dad will probably blame YOU for that, whether they should or not. :o) So what can you do about that? It’s very simple. You can "group" those little accessory packages of darts, and sell them as "sets". For example, group FOUR of those $5 packages of darts together as a single product on your site, and call it a “Complete 4-player Dart Set” (each player uses three darts while playing, so 4 sets covers 4 players.) That way, you have something you can charge $20 for (or a little less, since you’re moving them in bulk), and $7 shipping charge suddenly doesn’t seem like so much to little Johnny’s Mom or Dad. Think about how happy THEY’LL be with idea too…EXTRA sets of darts for NEXT time Johnny’s darts skip off into Twilight Zone of Lost Toys! Stretching it a bit? Sure I am! It’s a story, for sake of illustration, but there’s a solid truth at core: When you sell products that require accessories from time to time, you should also be able to supply accessories in a manner that will be comfortable for customer. Think about this too: products don’t HAVE to be accessories. This works for ANY individual products that just happen to be very low priced to begin with. Be creative! Grouping products into “Sets” can’t be done with every product, but you should be able to think of a way to do it for most! Chris Malta WorldWide Brands, Inc. For more information, visit http://www.YouCanDropship.com
Chris Malta is a Microsoft Certified Systems Engineer. He has worked with computer Systems for 18 years. He's been involved in eCommerce systems, networking and site design for more than 6 years. He's taught college-level computer courses in Western NY. He developed The Drop Ship Source Directory, and he and his partners at Worldwide Brands, Inc., publish the Directory and run eCommerce sites of their own using Drop Shipping as their only business method.
| | Don't Get Taken by a Fake Distributor!Written by Chris Malta
Continued from page 1
Oh, GetYerStuffHere.com DOES ship products they claim to. Of course they do. It’s just that when they get an order from you, they turn around and place your order with REAL wholesale drop shipper, and take a profit. By time YOUR price is calculated, you’re paying not only wholesale, you’re paying GetYerStuffHere.com’s extra markup of anywhere from 10% to 30%. In order for YOU to make a profit, you naturally have to mark up prices you get from GetYerStuffHere.com. By time you do that, you can’t compete on ‘Net. Your prices are just too high. At this point, you can do one of two things: You can lower your prices to point where you’re making mere pennies on your products in order to compete. You can bypass these jokers and go to REAL sources. I’ve been in Systems Engineering for 18 years. I’ve been involved in ECommerce since it began. In that time, I’ve seen this scenario played out over and over with companies I’ve done work for. The real sources can be hard to find. They don’t market themselves as Internet drop shippers. They are established wholesale companies who have been supplying big chains like Sears and Kmart for a very long time. Many of them are now realizing that a good part of their future lies in Internet sales, and they are establishing drop ship programs. There are even a few big name manufacturers who are beginning to drop ship right from their factories. That’s where YOU need to be. In direct contact with actual wholesale distributor or factory source. When you’re looking for a drop shipper, here are a couple of things to be careful of: Any company that tells you that they’ll set up your entire web site AND PROVIDE THE PRODUCTS FOR YOU will NOT make you rich. They’ll make THEMSELVES rich on your setup and hosting fees, and you’ll piddle along with thousands of other small sites all selling exactly same things at same prices. (NOTE: Don’t confuse this with companies who just offer to set up your ECommerce web site. There are a lot of great places out there that will build and host sites for you. It’s when they tell you that you HAVE to sell products that THEY provide that you should run for cover.) Any distributor who wants you to pay a “membership” or “setup” fee is probably not a true wholesale distributor. If it sounds too good to be true, it’s too good to be true. Chris Malta WorldWide Brands, Inc. For more information, visit http://www.YouCanDropship.com.
Chris Malta is a Microsoft Certified Systems Engineer. He has worked with computer Systems for 18 years. He's been involved in eCommerce systems, networking and site design for more than 6 years. He's taught college-level computer courses in Western NY. He developed The Drop Ship Source Directory, and he and his partners at Worldwide Brands, Inc., publish the Directory and run eCommerce sites of their own using Drop Shipping as their only business method.
|
