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It just doesn't work, and statistics bear this out: 1st contact produces 2% of sales, 5th to 12th contact produce 80% of sales.
So in your ezine ads and at your website, offer something free in exchange for an email address. And then follow up with sequential (or follow-up) autoresponders.
Here are some sites that offer free follow-up autoresponders:
http://www.auto-responders.net http://www.informationbyemail.com http://www.getresponse.com/orderfree.html http://www.rapidreply.net/free_features.htm
(5) Backend Sales: It's no secret that successful businesses make up to 80% of their sales from previous customers. Why? Because people who have bought from you before are much more likely to buy from you again (they know you, they trust you, they were happy with your product).
The hard work in marketing is getting a customer. Once you have a customer, they'll buy from you over and over again.
Contact your previous customers and let them know about another product that compliments product or service they bought from you. Experts reckon that value of 'a lifetime customer' lasts about 3 years - make use if it.
If you follow these 5 tips, you may well find that you can double your online sales with traffic you already have.
To your success!
Michael Southon is the author of the popular new E-Book, 'Ezine Writer!' He shows webmasters how to dramatically improve traffic and sales: http://www.ezine-writer.com/free-report.html Join his twice-monthly newsletter 'e-Profit Tips': mailto:email@example.com