It just doesn't work, and statistics bear this out: 1st contact produces 2% of sales, 5th to 12th contact produce 80% of sales.

So in your ezine ads and at your website, offer something free in exchange for an email address. And then follow up with sequential (or follow-up) autoresponders.

Here are some sites that offer free follow-up autoresponders:

http://www.auto-responders.net http://www.informationbyemail.com http://www.getresponse.com/orderfree.html http://www.rapidreply.net/free_features.htm

(5) Backend Sales: It's no secret that successful businesses make up to 80% of their sales from previous customers. Why? Because people who have bought from you before are much more likely to buy from you again (they know you, they trust you, they were happy with your product).

The hard work in marketing is getting a customer. Once you have a customer, they'll buy from you over and over again.

Contact your previous customers and let them know about another product that compliments product or service they bought from you. Experts reckon that value of 'a lifetime customer' lasts about 3 years - make use if it.

If you follow these 5 tips, you may well find that you can double your online sales with traffic you already have.

To your success!

Your only challenge is that people often won't tell you what their avoidance values are because they don't always know themselves. Only when you ask right questions will you be able to help them discover what these values are. Give them an example of what you mean by avoidance values and then ask them:

What must you absolutely not have when driving a car?

What do you not want in a car?

What do you want to avoid at all costs by using this product?

Which factors are most important to avoid?

Typical answers might include - poor visibility, limited leg room, a noisy engine. Let's say you were selling software, answers might be data loss, system crashes, limited upgrades.

Show your prospect how your product satisfies her values and protects her from her avoidance values and your powers of persuasion will be irresistible.

Give yourself time to get used to asking probing questions that elicit avoidance values. Although it seems unusual at first it does get easier with practice.