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This was an easy book to digest... a fast read (maybe 2 hours of your time)... and boy-oh-boy, what a joy it was.
The sense of empathy (using very plain-and-simple English), Sachar was able to stir inside you, over main characters plight, was heartfelt and simply wonderful.
If you can stir up emotions like that in your sales copy...
You've got a rock-solid money-making machine on your hand!
And when you can show a "struggle to success" story way he did, taking you by hand and letting you walk alongside his characters as they overcome obstacle after unjust obstacle, your outcome's going to be fantastic!
Can you do same thing in your sales copy?
Of Course You Can!
For example, whatever you're selling, has got to be solution to some kind of problem... so tell your prospects stories about how you developed your product... or, how your product or service has changed someone's life.
Either of those stories can be made into "rags to riches" or "struggle to success" stories, no?
I definitely shed a few tears after I finished reading uplifting and pretty ironic conclusion of "Holes", and... if you can move your prospects same way, believe me you'll make more than your fair share of ducats.
So read as much good fiction as you can get your hands on.
Start thinking about how your authors are painting their characters and bringing them to life for you.
And begin figuring out how dynamics of characters relationships are handled, and how YOU can use these same dynamics in your sales copy, to make your sales pitches compelling and "real".
The bottom line here is, if you do following three things, you'll be able to use your fiction readings, to leverage your creative juices so they start flowing like roaring rapids of Snake River in Colorado, and not Black Muddy River of folklore.
Here are these three simple things you must do:
Read! Read voraciously and read like your life's depending on it. Pretend each book you read is like a juicy thick sirloin steak, and then imagine...
You're Freakin Starving!
And start devouring those books!
Think! As you're reading, s-l-o-w-l-y digest every single morsel you're taking in. Discover what's making your characters tick, and... even more important, figure out what it is about what's making them tick...
That's Going To Make Your Prospects TickToo!
Do Something! You know, last week I saw this bit on one of those prime time television news exposés, about some poor gal who was just so desperate to lose weight.
The only problem was... she was eating enough food in a day...
To feed a small farming country in mid-east!
Now what's up with that?
Do you need to be a rocket scientist to figure out that's NOT road to losing weight?
I'm not saying it's easy for someone in her position -- NOTHING good is easy.
Anything worth while, is usually worth fighting for, and... it's also usually incredibly difficult to achieve.
Sorry, but there's just no getting around that one.
So if you think simply "reading" and "understanding" everything you must know about "how to write", is going to make you even one thin dime, then you're sorely mistaken.
To do this, you've actually got to go out and...
Be, as Teddy Roosevelt said, "man in arena". Feel sweat pouring down sides of your head... bounce back from your mistakes... and then... emerge victorious, baby!
Before I go, check out what Rod Argent said, back in 1968. (Do you know who he is?)
"Really, music is a very personal thing. It's product of a person's experiences. Since no two people have been exactly alike, each writer has something unique to say. That makes anything which is not just a copy of something else, worth listening to."
So listen to music that moves your soul... read good books that quench your thirst for becoming whole, emotionally... and enjoy creating and basking in "non-real" things life's imagination is offering you.
And then, use these gifts to go out and create very best damn sales letters you can, and... start...
Enjoying... Your Results!
Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com Copyright 2005 www.kingofcopy.com