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And yes, you should still make sure your blog meets all basic search engine optimization guidelines when you set it up. However, very nature of a blog makes it easier to meet more of these requirements with less continual struggle.
Let’s look at facts, and see how blogs align themselves more closely with one of Google’s purposes as a search engine.
We know that
1- if you get your site’s link in path of search engine spider or robot of your choice, in this case Googlebot, that crawls around web looking for information if may follow it. (Even when you submit your site and wait, what you’re waiting for it so get your site spidered.)
2- way to get it to follow link is to make sure it can “see” your link
3- if your content fills a need that search engine’s database of links has, it will include it, and,
4- if your link fills a deficit better than any other site, in accordance with Google’s secret formula or algorithm, it will rank your page well.
So now, only missing component necessary to our success is now finding out how to be best site Google finds for a category that has a deficit.
One of strengths of Google, as perceived by people who like it, is vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.
It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire. The freshest, most relevant, most topical information found on web today are in blogs, as well as their corresponding RSS or Atom feeds.
A blog’s very function is to contain constantly updated focused content, on one topic or field.
When blogs first started, topic was often a person’s life. As blogs move into realm of business, at their best, they are updated records of a certain kind of information relevant to an industry, a company or a topic, that is aligned with interests of their visitors.
So you need to know following things in order to get your blog included on Google’s search engine results pages.
• Where to leave your link so that it will get spidered • How to make sure Googlebot sees link • How to set up your blog so that content fills a deficit • What is best way to make sure your blog fills search engine’s desire better than other sites.
There’s a specific formula of success for this, one of many that will work not just one time, but repeatedly.
We’ve run out of space for moment, but part two picks up with specifics of how your blog needs to be set up, and gives tips on one of most important parts of your blog - its content feed.
To see a free copy of part two of this article, or read the full report on the Google - Blog connection, go to http://freetraffictip.com/goblog for more information.