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His list must be in 'tens of millions', readers who are eagerly awaiting next installment of this correspondence. King, whether he realizes it or not (no doubt he does), has built up a large contact list of eager readers who not only look forward to getting their next King Fix but also looking forward to next Author's Note that touches briefly on events in his own life.
This is a great way of connecting with his readers and one does get feeling that King 'genuinely' does care about his readers. It's something that's read between lines and can't be faked!
It also has a way of 'fleshing out' his writing; offering a personal view or comments on his take of things. It is also a perfect way of building a more personal relationship with his readers. Probably only down side for King is few 'fanatics' that may take this relationship to an extreme level. An unfortunate fact of living in modern world.
In spite of this, building a large contact list has many more benefits and as we see by King's example, it can take many forms. For anyone in marketing field, a close study of King's list should be noted for how it builds (over time) a deep loyal following that's ready and eager to shell out for King's latest offering, time and time again.
Anyone building a large list should keep many of these points in mind - making a direct personal appeal/contact and forming a relationship with your readers or subscribers may take years but a loyal readership will pay dividends for years to come. Rewards that can not only result in financial gains, but rewards of a more personal nature which comes from knowing you have helped someone by brightening up their day or putting a smile on their faces - just with power of your writing.
Powerful stuff indeed and worth a King's Ramson!
Copyright © 2005 Titus Hoskins of BWMagic's Marketing Tools & Resources.
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