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After all, most people venture onto Internet looking for information. If we can provide that information in content-rich, valuable pages, we've done search engines, users, and ourselves a big favor.
With all of these various ranking factors, what is one area that is sorely missing?
How about a site ranking algorithm based on a combination of content relevancy and user popularity data?
"Content" relevancy and "user popularity" aren't as easy to manipulate as link popularity, link reputation, or even keyword placement, so search engine results should certainly be more relevant. After all, anyone who is concerned about relevancy in search engine rankings should want most relevant pages and sites to rise to top of rankings. If our pages aren't most relevant, we have some work to do!
Introducing an Innovative Search Engine Ranking Algorithm
I just learned of a new search engine that actually uses a combination of content relevancy and user popularity to determine rankings. It's called ExactSeek.com.
How does ExactSeek measure user popularity? The engine has teamed up with Alexa, which offers a toolbar that measures activity on Web. By measuring surfing activity of millions of Alexa users, ExactSeek is able to determine user popularity and relevancy of Web sites in its index. User popularity is a far more reliable indicator of where Web sites should rank and gives users some input on search results they see.
Mel Strocen, CEO of Jayde Online, which is parent company of ExactSeek, says,
"Alexa traffic data will be a strong factor in ExactSeek ranking algorithm but not dominant factor, that being page content. Essentially, we've opted to emphasize user popularity over link popularity."
In fact, in an effort to make results even more relevant, ExactSeek.com will be in flux for next week or two as they work to determine how much weight to give Alexa traffic data in ranking search results.
The beauty of ExactSeek.com is that harder you work toward increasing traffic to your Web site by adding new, relevant content, paying for SEO, advertising in various publications, investing in a PPC campaign, etc., better your rankings will be in ExactSeek.com.
Can User Popularity be Manipulated?
I think a better question would be, what search engine results can't be manipulated? The key is to consider relevancy and valuable content, which is something that ExactSeek.com has wisely chosen to focus on.
It's true that not everyone uses Alexa toolbar. However, it does provide results based on an excellent sampling of users on Web. Plus, user popularity will be more difficult to manipulate than other factors, because it is certainly more difficult to manipulate surfing public than it is to manipulate search engines.
Give ExactSeek.com a Try!
ExactSeek.com is innovative in more ways than way it determines rankings. For example, you can check your site's rankings in ExactSeek database from a link on main page of engine. How convenient!
In Conclusion . . .
As search engine industry evolves, we'll begin to see more and more innovations geared toward arriving at relevant search results that aren't as easily manipulated as some of ranking methods in past. One of those innovations is being put into place now at ExactSeek.com: user popularity combined with content relevancy.
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops thru http://www.searchengineworkshops.com in locations across the globe as well as online courses at http://www.onlinewebtraining.com/. Robin's partner, John Alexander, recently published an e-book titled, “Wordtracker Magic," at http://www.wordtracker-magic.com (which offers great tips for helping you learn how to focus on your target audience.)