Spiders 101 What are Spiders and How do they Work?

Written by Joelene Wickens-Orlando

Continued from page 1
  • Once that is done,repparttar crawler will ask itself, “How relevant isrepparttar 128002 content ofrepparttar 128003 page to its title.”
  • Notice thatrepparttar 128004 words: “discount, beauty, salon, and equipment” appear in almost every listing, in eitherrepparttar 128005 link text orrepparttar 128006 regular text.
  • The words appear over 100 times as a matter of fact, on that page.
  • Nowrepparttar 128007 search engine thinks this page is about discount beauty salon equipment.
  • It is now a valuable, content-rich resource for those interested in discount beauty salon equipment.

    When you break it down, and see howrepparttar 128008 spider operates in a step-by-step format, it is now easier to understand how spiders program and operate. Another thought to keep in mind is that spiders help your positioning or ranking inrepparttar 128009 search engines based onrepparttar 128010 keywords you select. That’s why choosing a correct set of keyword phrases is paramount to your website achieving top ranking inrepparttar 128011 search engines. (Notice that I didn’t say inrepparttar 128012 top 10). That is because getting great positioning inrepparttar 128013 top 10 search engines is next to impossible. Let’s hope that this little 101 on spiders will help you achieverepparttar 128014 best, realistic positioning inrepparttar 128015 search engines as possible.

    Joelene Orlando is a Web enthusiast and a staff writer/consultant for eMarketing Answers with a broad knowledge of topics covering Internet marketing and communication strategies for both consumer and small business owners.http://www.emarketinganswers.com is dedicated to providing free, comprehensive emarketing resources and online promotion tools.

  • Link Building For Top Search Engine Placement - StepForth Search Engine Placement

    Written by Dave Davies

    Continued from page 1

    Finding The Links Since you’re looking for links to boost your search engine placement,repparttar best place to start is…repparttar 128001 search engines. A few searches should produces hundreds of potential links. There are a few tactics that work better than others. The first tactic providesrepparttar 128002 best links for their relevancy and for their PageRank. The second providesrepparttar 128003 best results for getting many links quickly and easily.

    Getting High Quality Links – The easiest way to get high quality links that will be well regarded by Google andrepparttar 128004 other search engines is to perform a search onrepparttar 128005 major search engines for your targeted keyword phrases. The supplied results will provide you with a list of those sites thatrepparttar 128006 engine rates asrepparttar 128007 top sites for that phrase. Ifrepparttar 128008 engines believe this to be of value for searches looking for a particular phrase then likewise, they will view it as a valuable link to your site, which obviously deals withrepparttar 128009 same subject.

    You don’t have to stick to your main targeted keyword phrase either. In this stage of link building you can run searches on allrepparttar 128010 keyword phrases that you are targeting and request that they link to your site. You will have to obeyrepparttar 128011 above-noted guidelines and this will mean that there will be many sites you will have to skip, as they are competitors of yours.

    Getting Many Links – Getting many links is not as difficult as getting high-quality links. Some ofrepparttar 128012 same rules apply here. You will wantrepparttar 128013 site to be related to yours, you will want it to be well-regarded byrepparttar 128014 search engines, and you will want it to be easy to submit to. To accomplish this,repparttar 128015 easiest way is to once again turn torepparttar 128016 search engines. This time however,repparttar 128017 search will be a little bit different.

    Rather than typing inrepparttar 128018 keyword phrase you are targeting you should type inrepparttar 128019 keyword phrase followed byrepparttar 128020 words “submit” or “add url”. What this will give you is a listing of sites related to your keywords but also with an added bonus; a submission page. Sites that advertise their submissions are traditionally easier to submit to (i.e. they probably have a simple form to fill out rather than you having to email webmasters, etc.).

    You’ll be surprised at how many of these sites will link to you withoutrepparttar 128021 need for a reciprocal link. Ifrepparttar 128022 form is easy then submit to it. Ifrepparttar 128023 form will require significant efforts to fill out (requiring information you don’t have on hand for example) or if they require a reciprocal link you will have to userepparttar 128024 above-noted guidelines to determine ifrepparttar 128025 effort is worth your time and/or outbound link.

    Build Quality – And They Will Link Why would anyone link to your website without requiring a reciprocal link? What benefit do they possibly get out of this? The answers to these questions depends greatly onrepparttar 128026 website, it’s design, andrepparttar 128027 content it carries.

    The most significant factor that will affect your ability to attain incoming links to your website isrepparttar 128028 quality ofrepparttar 128029 site itself. If you have a well-designed website that contains a significant amount of useful content it will be much easier to get other webmasters to link to you as your site is a valuable resource. If, however, your site is poorly designed and/or does not contain any useful information then you have provided nothing thatrepparttar 128030 other site would need to link to, and thus, probably won’t.

    If you have a website on Tea Tree Oil for example, and in it you provided a great deal of information onrepparttar 128031 oil, it’s benefits, and it’s medicinal uses, without cluttering it with a glaring sales-pitch, you stand a very good chance of attaining links from other sites asrepparttar 128032 content you have provided will be useful to their visitors.

    An important thing to remember is this: If you want people to link to you without having to link to them you have to provide valuable information for their visitors and present that information in an attractive format.

    Where To Start The easiest place to start, when building non-reciprocating incoming links, isrepparttar 128033 directories. There are thousands of directories out there focused on a variety of different fields. Findrepparttar 128034 directories related to your industry and submit your site to them.

    After you have submitted to allrepparttar 128035 directories related to your website it’s time to move on to other sites. Now you will have to applyrepparttar 128036 rules noted above and determine how much time each link is worth and how to allot your valuable time in attaining them.

    Best Practices For Outbound Links There are a few considerations you will want to make in regards to how you organizerepparttar 128037 outbound links from your website. The most important thing to do is to create a “Resources Page”. You should call it a “Resources Page” or something similar rather than a “Links Page” for both search engine considerations and for your visitors.

    Placingrepparttar 128038 majority of your outbound links on one page will avoid inadvertently affectingrepparttar 128039 optimization and search engine considerations taken withrepparttar 128040 rest of your website and gives you a place to place new links as they come inrepparttar 128041 future.

    Each outbound link should look something likerepparttar 128042 following example linked from an adventure tour web site: Tea Tree Oil Exposed Everything you wanted to know about Tea Tree Oil! From its history to its many uses, Tea Tree Oil is a requirement for any home first aid kit.

    Each link should have descriptive text within it (not something ambiguous like ‘click here’) and there should be a quality description ofrepparttar 128043 web site belowrepparttar 128044 link. If you don’t know what to include asrepparttar 128045 description, just askrepparttar 128046 site owner, they are often very pleased that you are putting so much care intorepparttar 128047 reciprocal link.

    Something you will also want to do is haverepparttar 128048 outbound links open in a new window. It’s surprisingrepparttar 128049 number of websites that don’t do this. If you can keep a visitor in your site, even if your site is now in a browser beneathrepparttar 128050 one being looked at, you stand a higher chance thatrepparttar 128051 visitor will return than if they have completely left your site and you’re now relying on them to go back.

    Conclusion With these practices put in place your link-building efforts, while time-consuming, will be well worthrepparttar 128052 effort. As mentioned above, however, link-building, like META tags, are notrepparttar 128053 end-all and be-all of attaining top search engine placement. First you will have to build a marketable and optimized web site that provides your visitors valuable content forrepparttar 128054 search terms they are entering. Link building isrepparttar 128055 icing. Withoutrepparttar 128056 cake it amounts to nothing.

    Dave Davies is the Marketing Manager for StepForth Search Engine Placement and a knowledgeble search engine optimization expert with many years and sites to his credit.

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