Selling your jewelry creations online requires different skills and supplies then selling at shows or on consignment. You’ll need to develop good computer and digital photography skills as well as set up a shipping area and buy shipping supplies. Jewelry is a very visual product to sell - potential customers need high quality photographs that display
piece in detail as if they were holding it in their own hands. A good quality digital camera with zoom capabilities is essential for taking photos of jewelry.
Unfortunately, just buying a good camera probably isn’t going to be enough to make your photos stand out. You’ll also need good lighting and a light box for photos to come out their best. You can buy professional lights and a light box or go homemade route. I use a clear plastic storage box as light box and set up adjustable plant lights on sides and top - all these materials can be found at Walmart or any discount store. To take photos, set box on it’s side with open end facing you, set jewelry inside box and take photo. The clear plastic will diffuse lights to prevent glare and make your photos more clear.
Once you have taken your photos, you will need to upload them to your online selling venue. There are 3 ways to sell online - having your own web page, selling in an online mall, and selling at an online auction. Having your own web page requires a bit more skill as you will need to write code for page yourself, hire someone to do it or buy a package that helps you do this. Selling in online malls and auctions is usually a bit easier as you can post your information on a form that is uploaded and you don’t need to know much about html coding. Personally, I have found that selling at an online mall is best way to go - auctions are overcrowded with jewelry of all types and it is extremely difficult to get any qualified traffic to your own website without spending a fortune.
