19 secrets to making your ad copy more effective

Written by Steve Dimeck

The sales letter isrepparttar key;repparttar 143363 sales letter isrepparttar 143364 key - echoes throughrepparttar 143365 Internet marketing mountains.

Ad copy, sales copy, sales letter, copywriting or whatever you want to call it repparttar 143366 goal isrepparttar 143367 same for every Internet marketing business. Getrepparttar 143368 traffic and convertrepparttar 143369 hits into cash. And how do you do just that? With an effective sales letter.

Let's find out how to make your sales letter more effective.

1. Create a "teeth-pulling" headline. We live in a headline society. Ignore this fact, and you lose. Withrepparttar 143370 overload of information, people don't haverepparttar 143371 time to stop at every webpage and read it. Instead, they userepparttar 143372 headlines to direct their attention. If your headline doesn't pull them to your sales letter, they may just pass by your information and off they go to your competitor.

In your headline, do something forrepparttar 143373 reader. Tell them how to solve a problem, ask them a question that will peak their interest, give them what they want, pull them by their "teeth" and tell them to sit down and read. Instead of saying: "Increase Your Profits," say something like: "How to increase your profits for a whole 50% inrepparttar 143374 next month," or "How would you like to see your profits increase for a whole 50% inrepparttar 143375 following month?"

2. Include a picture of yourself in your sales copy. That will show people that you're not hiding behind your website and you're not afraid to back up your claims.

3. Introduce yourself before you startrepparttar 143376 body of your sales letter. That way when you make a statement with an "I" people won't be scratching their heads saying: "Who inrepparttar 143377 world is this person telling me all this stuff?"

4. Make your ad copy an article or a report of some sort. Educate them or inform them of something related torepparttar 143378 product you're selling. Majority ofrepparttar 143379 people don't go online to spend money but to read free information. When your ad copy sounds like an article, they will not ignore it. That's because they will not getrepparttar 143380 feeling that you're trying to sell them something. At least not atrepparttar 143381 beginning. Your job will then be to slowly lead them to your sales link.

5. Be focused and talk to only one person with your sales letter. You and I. Just like when having a conversation. Have you noticed that I'm only talking to you right now and not a group of people?

6. Make sure thatrepparttar 143382 ad copy is "YOU" oriented and not full of "I's, me's, my's." Unfortunately, your potential customer has absolutely no interest in you nor your business or service. They don't care for you. Instead, he or she is preoccupied entirely with his or her own needs, wants, wishes, interests and so on. Concentrate on telling them what's in it for them and not you.

7. No copy is long copy. It could only get boring. You visitor will read until he or she gets bored. So, don't worry aboutrepparttar 143383 length of your ad copy. Keep it interesting at all times. It helps to ask someone to read it for you. How do you make it interesting? As long as you're greatly focused on your potential customer, they will be reading.

8. Have fun withrepparttar 143384 paragraphs. Don't write massive letters with no breaks in between. Make one paragraph with one sentence, next one with 2 or 3 and so on. And keeprepparttar 143385 sentences short and torepparttar 143386 point. Having massive paragraphs with run-on sentences discourages people from reading.

9. Makerepparttar 143387 sales copy "scanable." When people arrive at your page they usually scroll down and back up before they start reading. Along this "scanning" process, they will stop at everything that gets their attention. How do you make a page scanable?

Do anything that will breakrepparttar 143388 monotony. Have various different sub-headlines indicating what each section in your ad copy is all about. Highlight certain lines, make them bold, include bullet points, and so on.

Who are those people you're selling to?

Written by David Rosam

If you're inrepparttar IT business, that's an important question.

Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from home'.

What about your targets? Perhaps 'businesses running Microsoft Exchange', 'people running an e-commerce Web site that require more advanced visitor analysis' or 'telcos offering an increasing diversity of services'. In each case, you almost certainly have more than one type of person to talk to within your target groups -repparttar 142543 techies andrepparttar 142544 business people. Those who bite first, and those who controlrepparttar 142545 budget!

*Be careful to sayrepparttar 142546 right things torepparttar 142547 right people*

Whoever you're talking to, they need to be excited by your copy - as someone inrepparttar 142548 advertising business once said, said 'no-one was ever bored into buying anything'. And different people are respond to different things. Broadly, you should talk technology and technology benefits to technical people, and business benefits torepparttar 142549 budget holders.

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