Ad copy, sales copy, sales letter, copywriting or whatever you want to call it – goal is same for every Internet marketing business. Get traffic and convert hits into cash. And how do you do just that? With an effective sales letter.

Let's find out how to make your sales letter more effective.

1. Create a "teeth-pulling" headline. We live in a headline society. Ignore this fact, and you lose. With overload of information, people don't have time to stop at every webpage and read it. Instead, they use headlines to direct their attention. If your headline doesn't pull them to your sales letter, they may just pass by your information and off they go to your competitor.

In your headline, do something for reader. Tell them how to solve a problem, ask them a question that will peak their interest, give them what they want, pull them by their "teeth" and tell them to sit down and read. Instead of saying: "Increase Your Profits," say something like: "How to increase your profits for a whole 50% in next month," or "How would you like to see your profits increase for a whole 50% in following month?"

2. Include a picture of yourself in your sales copy. That will show people that you're not hiding behind your website and you're not afraid to back up your claims.

3. Introduce yourself before you start body of your sales letter. That way when you make a statement with an "I" people won't be scratching their heads saying: "Who in world is this person telling me all this stuff?"

4. Make your ad copy an article or a report of some sort. Educate them or inform them of something related to product you're selling. Majority of people don't go online to spend money but to read free information. When your ad copy sounds like an article, they will not ignore it. That's because they will not get feeling that you're trying to sell them something. At least not at beginning. Your job will then be to slowly lead them to your sales link.

5. Be focused and talk to only one person with your sales letter. You and I. Just like when having a conversation. Have you noticed that I'm only talking to you right now and not a group of people?

6. Make sure that ad copy is "YOU" oriented and not full of "I's, me's, my's." Unfortunately, your potential customer has absolutely no interest in you nor your business or service. They don't care for you. Instead, he or she is preoccupied entirely with his or her own needs, wants, wishes, interests and so on. Concentrate on telling them what's in it for them and not you.

7. No copy is long copy. It could only get boring. You visitor will read until he or she gets bored. So, don't worry about length of your ad copy. Keep it interesting at all times. It helps to ask someone to read it for you. How do you make it interesting? As long as you're greatly focused on your potential customer, they will be reading.

8. Have fun with paragraphs. Don't write massive letters with no breaks in between. Make one paragraph with one sentence, next one with 2 or 3 and so on. And keep sentences short and to point. Having massive paragraphs with run-on sentences discourages people from reading.

9. Make sales copy "scanable." When people arrive at your page they usually scroll down and back up before they start reading. Along this "scanning" process, they will stop at everything that gets their attention. How do you make a page scanable?

Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from home'.

What about your targets? Perhaps 'businesses running Microsoft Exchange', 'people running an e-commerce Web site that require more advanced visitor analysis' or 'telcos offering an increasing diversity of services'. In each case, you almost certainly have more than one type of person to talk to within your target groups - techies and business people. Those who bite first, and those who control budget!

*Be careful to say right things to right people*