19 Ways to Secure Non-Returnable Book SalesWritten by Ink Tree Ltd.
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of book stores, and rightly so. You want your book to be there, too. You want your book to be a “household name” – a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to book store market.Unfortunately, those traditional book store sales aren’t always “sold”. The books might be returned over and over again. That’s sad reality of book retail industry. Your book’s fame, however, can help you to acquire nonreturnable sales in nontraditional market where a sale actually is a sale – where sales of 25,000 copies and more are not uncommon. Here are 19 strategies that will help you acquire those sales: 1. Write your book for a very broad market – nonfiction works best. 2. Write a book that people will be happy to give as a gift. 3. Add as many photos and illustrations as you can afford. 4. Keep topic light – avoid heavy social commentaries, controversial topics, scientific theories and other “heavy” subjects. 5. Have your book professionally designed. 6. Have your book professionally edited. 7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life. 8. Make sure that cover design is appealing, appears three dimensional and can compete with all of major publishing houses. Hire a professional designer. 9. Sell benefits of your book on back cover. That is where you will sell buyers on reasons why they just can’t live without your book.
| | What a GiftWritten by Joyce C. Lock
Close door. Write with no one looking over your shoulder. Don’t try to figure out what other people want to hear from you. Figure out what you have to say. It’s one and only thing you have to offer.-- Barbara Kingsolver :::::::::::::::::::::::::::»:§«»§«»§«»§«»§:«::::::::::::::::::::::::::: I ran across this quote and have often thought it true ~ not only with authors, but with graphic and stationery designers, etc.: often, people pleasers; sweet, generous, and precious ~ but missing best. God dwells in our heart. Thus, our calling involves following passions God has placed there; not making everyone else happy, not meeting other's demands, not fulfilling every request in universe. If you are tired, in service, you are carrying a weight God did not place there. Leave whatever else for next person, as they are called. Remember, we, also, are called to trust God to do rest. :::::::::::::::::::::::::::»:§«»§«»§«»§«»§:«::::::::::::::::::::::::::: Recently, I found a really neat site that was, almost joyously, shouting need to hurry up and write whatever God has given you to share. Though, it brought me to question if you even realize, to what extent, God has given you power to make a difference. Even so, many have been in your own personal, and sometimes horrendous, tribulation for quite some time. Though, I wonder how much you realize these hard times happen to you (as they are happening to many others) so you will know where others are, what need is, and what words need be shared. God gave writers. That means, if you are a writer, you are a gift and it was God that decided such. It had nothing to do with your writing skills, but desires of your heart. There is a hurting world, out there, even more desperate than our situation may feel. And during times you have no new words to share, your 'already written seed' is still available to help others that have not yet caught up to where you are spiritually.
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