19 Ways to Attract Higher Paying Clients

Written by Catherine Franz


Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering.

Higher paying clients are easier to work with, appreciate your work more, pay quicker and are more profitable.

Whenever I am asked by a independent profession how to get a client to pay more money,repparttar first answer tends to be "you can't." It is very difficult to raise your rates with your existing clients. You generally need to find new, higher- paying clients.

1. Equal stature. People usually takerepparttar 120786 time to listen to people who are just as important as they are. Are you on their listening level? Dressrepparttar 120787 way they do, even if you deal with them only overrepparttar 120788 phone. Speak in their language. Showrepparttar 120789 same type of authority and posture. Avoid jargon and words they aren't familiar with, yet use ones that they are. Talk across or equal not down or up. Take control ofrepparttar 120790 relationship. This may seem to aggressive, however, this isrepparttar 120791 way you raise yourself to their equal.

2. Thoroughly know their challenges and what solutions your service/product provides.If you can't relate to their "world" then they will not let you in. They are proud of their "world" because they made it so.

3. Be friendly with all those that surround them. Administrative secretary, receptionist, any of their gatekeepers. Yes, they will report about you on your behavior.

4. The higherrepparttar 120792 ladder you go,repparttar 120793 more likely they will be a visionary. This means they are more concerned aboutrepparttar 120794 future and will talk and think in those terms. Visionaries are not price sensitive so don't even place that on your radar screen with them. Know what their visions are, support those visions in any way you can. If you have a product or service that can make their business better, you will have a sale. Remember though, it's their perspective of "better" and not yours.

5. The higher you go,repparttar 120795 more they expect in great service and additional services outsiderepparttar 120796 scope of what you provide everyone else.

Take Advantage of 'Lazy' Journalists to Reap a BonanzaTake Advantage of 'Lazy' Journalists to Reap a Bonanza of Free Publicity

Written by George McKenzie


During a recent interview for his 'Internet Marketing Lounge' radio show at http://www.internetmarketinglounge.com), Peter Twist asked me if I thought today's journalists had gotten lazy.

Peter noted that to get a journalist to do a story about you, a product, or an idea, you almost have to do allrepparttar work for them: give them a good headline, figure out an intriguing angle, etc.

Onrepparttar 120785 surface, it would seem then that's today's reporters, producers, and editors HAVE gotten lazy.

But in fact,repparttar 120786 opposite is true. It takes more hard work than ever to stay inrepparttar 120787 journalism business these days, and onlyrepparttar 120788 most dedicated, energetic people survive.

Think about it this way.

When I got my first TV job in 1974,repparttar 120789 city where I worked (Altoona, PA) had only ONE station. Even big cities, like nearby Pittsburgh, only had three commercial outlets.

So those stations got to divide up ALLrepparttar 120790 TV advertising dollars. The pie was cut into no more than three pieces.

Look at what you have now. Hundreds of stations and cable channels competing for less and less money. The pie is no longer cut into pieces. It's down to slivers.

Plus, advertisers just aren't spending right now. Revenues are down.

As a result, some news operations are shutting down altogether. Others are merging and streamlining (streamlining is a euphemism for 'cutting jobs').

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