Here is rest of **AUTORESPONDER** necessity list

9. Pop up email capture device. Make it extremely easy for your prospects to subscribe to your newsletter, eZine, eCourse or eBook. With one click, your anonymous visitor is transformed into a valuable subscriber. Your visitor simply clicks "OK" on a pop up window and they are subscribed with no forms to fill out. This popup records visitor's real email address and eliminates hassle of finding out that SuperMan@yahoo or DonaldDuck@hotmail are subscribed to your publication.

10. Personalization. Your response rate to your email will increase 30 - 70% by personalizing your messages. People are more responsive to email that addresses them by name and doesn't look like an advertisement.

11. Easy to manage database. Your **AUTORESPONDER** should give you access to a feature rich control panel which makes it easy for you to manage your customer lists. Functions such as easy list back up, manual subscription and removal, and ability to keep separate lists in a single database, all make your life a lot simpler and save you time at end of day.

12. Simple import/export features. This is very important when you are working with lists that you have developed over a period of months or years. The ability to import and export lists to and from other sources allows you to expose your current lists to new offers quickly and easily.

13. Manual add/delete function. Since some email recipients have difficulty understanding unsubscribe function that is standard with all **AUTORESPONDERS**, you occasionally receive unsubscribe requests in your other email boxes. As a courteous, professional business owner, you need ability to remove these people from your lists manually to avoid complaints. On positive side, you also encounter visitors that ask you to subscribe them to your publication, making a manual subscribe feature a necessity.

Autoresponders come in two flavours, autoresponder and **AUTORESPONDER** If you only want to send information to a prospect once you can get by with an autoresponder. These versions are basic, no frills, get job done, units. They are great for archiving articles, but a bit basic for a marketing campaign.

If you are running a marketing campaign, you need an **AUTORESPONDER.** Multiple follow-ups are essential, personalization is a must, and maximizing sales is whole point.

When you need an **AUTORESPONDER,** shop around. Most of paid units also offer a FREE, basic version for you to try and kick tires. Most importantly, if you are paying for an **AUTORESPONDER,** make sure you get all bells and whistles.

1. An affiliate or partner program that allows you to make a sideline income. If you refer a few other people, you can cover cost of your own responders and make a little extra spending money on side. It's a nice little benefit.

2. Easy to use control panel for setting up and managing your responders. Every **AUTOREPONDER** company is different. If control panel is difficult to figure out and instructions are sparse, you risk sending out wrong responses, in wrong order to wrong people.

3. Multiple responders at an affordable price. One **AUTORESPONDER** just won't do. Even if you are only selling one product, you are likely running more than one campaign. Each campaign should have its own **AUTORESPONDER**. If you are paying over $20 per month for less than 50 **AUTORESPONDERS,** you are paying too much.