If you are selling anything on net, you are most likely using autoresponders. If you aren't, you are losing sales by truckload. There are lots of good articles outlining need to use autoresponders, so we are going to focus on difference between autoresponders and **AUTORESPONDERS.** This article gives you first nine features your **AUTORESPONDER** should include. Part 2 will give you remaining eight.
Autoresponders come in two flavours, autoresponder and **AUTORESPONDER** If you only want to send information to a prospect once you can get by with an autoresponder. These versions are basic, no frills, get job done, units. They are great for archiving articles, but a bit basic for a marketing campaign.
If you are running a marketing campaign, you need an **AUTORESPONDER.** Multiple follow-ups are essential, personalization is a must, and maximizing sales is whole point.
When you need an **AUTORESPONDER,** shop around. Most of paid units also offer a FREE, basic version for you to try and kick tires. Most importantly, if you are paying for an **AUTORESPONDER,** make sure you get all bells and whistles.
1. An affiliate or partner program that allows you to make a sideline income. If you refer a few other people, you can cover cost of your own responders and make a little extra spending money on side. It's a nice little benefit.
2. Easy to use control panel for setting up and managing your responders. Every **AUTOREPONDER** company is different. If control panel is difficult to figure out and instructions are sparse, you risk sending out wrong responses, in wrong order to wrong people.
3. Multiple responders at an affordable price. One **AUTORESPONDER** just won't do. Even if you are only selling one product, you are likely running more than one campaign. Each campaign should have its own **AUTORESPONDER**. If you are paying over $20 per month for less than 50 **AUTORESPONDERS,** you are paying too much.
4. Unlimited follow up messages from each **AUTORESPONDER**. This really puts your business on autopilot. You can choose to send out follow up messages once a month, once a week, or once a day. Remember that it takes an average of 7 impressions before you turn a prospect into a customer.