17 features that make your autoresponder an **AUTORESPONDER** - Part 2

Written by Terry Telford

In part one of this two part series, we looked atrepparttar first nine features that make an autoresponder an **AUTORESPONDER.** In this second part of our report, we will take a look atrepparttar 122566 remaining eight features that will turn your simple autoresponder campaign into a raging sales machine. The key is choosingrepparttar 122567 correct **AUTORESPONDER** company.

Here isrepparttar 122568 rest ofrepparttar 122569 **AUTORESPONDER** necessity list

9. Pop up email capture device. Make it extremely easy for your prospects to subscribe to your newsletter, eZine, eCourse or eBook. With one click, your anonymous visitor is transformed into a valuable subscriber. Your visitor simply clicks "OK" on a pop up window and they are subscribed with no forms to fill out. This popup recordsrepparttar 122570 visitor's real email address and eliminatesrepparttar 122571 hassle of finding out that SuperMan@yahoo or DonaldDuck@hotmail are subscribed to your publication.

10. Personalization. Your response rate to your email will increase 30 - 70% by personalizing your messages. People are more responsive to email that addresses them by name and doesn't look like an advertisement.

11. Easy to manage database. Your **AUTORESPONDER** should give you access to a feature rich control panel which makes it easy for you to manage your customer lists. Functions such as easy list back up, manual subscription and removal, andrepparttar 122572 ability to keep separate lists in a single database, all make your life a lot simpler and save you time atrepparttar 122573 end ofrepparttar 122574 day.

12. Simple import/export features. This is very important when you are working with lists that you have developed over a period of months or years. The ability to import and export lists to and from other sources allows you to expose your current lists to new offers quickly and easily.

13. Manual add/delete function. Since some email recipients have difficulty understandingrepparttar 122575 unsubscribe function that is standard with all **AUTORESPONDERS**, you occasionally receive unsubscribe requests in your other email boxes. As a courteous, professional business owner, you needrepparttar 122576 ability to remove these people from your lists manually to avoid complaints. Onrepparttar 122577 positive side, you also encounter visitors that ask you to subscribe them to your publication, making a manual subscribe feature a necessity.

14. Ability to send a one off message to your list or lists. Sometimes, you have information that applies to everyone on your lists. With a one off email message, you can alert all of your prospects and customers about an important event with one simple email message.

17 features that make your autoresponder an **AUTORESPONDER** - Part 1

Written by Terry Telford

If you are selling anything onrepparttar net, you are most likely using autoresponders. If you aren't, you are losing sales by repparttar 122565 truckload. There are lots of good articles outliningrepparttar 122566 need to use autoresponders, so we are going to focus onrepparttar 122567 difference between autoresponders and **AUTORESPONDERS.** This article gives yourepparttar 122568 first nine features your **AUTORESPONDER** should include. Part 2 will give yourepparttar 122569 remaining eight.

Autoresponders come in two flavours, autoresponder and **AUTORESPONDER** If you only want to send information to a prospect once you can get by with an autoresponder. These versions are basic, no frills, getrepparttar 122570 job done, units. They are great for archiving articles, but a bit basic for a marketing campaign.

If you are running a marketing campaign, you need an **AUTORESPONDER.** Multiple follow-ups are essential, personalization is a must, and maximizing sales isrepparttar 122571 whole point.

When you need an **AUTORESPONDER,** shop around. Most ofrepparttar 122572 paid units also offer a FREE, basic version for you to try and kickrepparttar 122573 tires. Most importantly, if you are paying for an **AUTORESPONDER,** make sure you get allrepparttar 122574 bells and whistles.

1. An affiliate or partner program that allows you to make a sideline income. If you refer a few other people, you can coverrepparttar 122575 cost of your own responders and make a little extra spending money onrepparttar 122576 side. It's a nice little benefit.

2. Easy to use control panel for setting up and managing your responders. Every **AUTOREPONDER** company is different. Ifrepparttar 122577 control panel is difficult to figure out andrepparttar 122578 instructions are sparse, you risk sending outrepparttar 122579 wrong responses, inrepparttar 122580 wrong order torepparttar 122581 wrong people.

3. Multiple responders at an affordable price. One **AUTORESPONDER** just won't do. Even if you are only selling one product, you are likely running more than one campaign. Each campaign should have its own **AUTORESPONDER**. If you are paying over $20 per month for less than 50 **AUTORESPONDERS,** you are paying too much.

4. Unlimited follow up messages from each **AUTORESPONDER**. This really puts your business on autopilot. You can choose to send out follow up messages once a month, once a week, or once a day. Remember that it takes an average of 7 impressions before you turn a prospect into a customer.

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