17 features that make your autoresponder an **AUTORESPONDER** - Part 1

Written by Terry Telford

If you are selling anything onrepparttar net, you are most likely using autoresponders. If you aren't, you are losing sales by repparttar 122565 truckload. There are lots of good articles outliningrepparttar 122566 need to use autoresponders, so we are going to focus onrepparttar 122567 difference between autoresponders and **AUTORESPONDERS.** This article gives yourepparttar 122568 first nine features your **AUTORESPONDER** should include. Part 2 will give yourepparttar 122569 remaining eight.

Autoresponders come in two flavours, autoresponder and **AUTORESPONDER** If you only want to send information to a prospect once you can get by with an autoresponder. These versions are basic, no frills, getrepparttar 122570 job done, units. They are great for archiving articles, but a bit basic for a marketing campaign.

If you are running a marketing campaign, you need an **AUTORESPONDER.** Multiple follow-ups are essential, personalization is a must, and maximizing sales isrepparttar 122571 whole point.

When you need an **AUTORESPONDER,** shop around. Most ofrepparttar 122572 paid units also offer a FREE, basic version for you to try and kickrepparttar 122573 tires. Most importantly, if you are paying for an **AUTORESPONDER,** make sure you get allrepparttar 122574 bells and whistles.

1. An affiliate or partner program that allows you to make a sideline income. If you refer a few other people, you can coverrepparttar 122575 cost of your own responders and make a little extra spending money onrepparttar 122576 side. It's a nice little benefit.

2. Easy to use control panel for setting up and managing your responders. Every **AUTOREPONDER** company is different. Ifrepparttar 122577 control panel is difficult to figure out andrepparttar 122578 instructions are sparse, you risk sending outrepparttar 122579 wrong responses, inrepparttar 122580 wrong order torepparttar 122581 wrong people.

3. Multiple responders at an affordable price. One **AUTORESPONDER** just won't do. Even if you are only selling one product, you are likely running more than one campaign. Each campaign should have its own **AUTORESPONDER**. If you are paying over $20 per month for less than 50 **AUTORESPONDERS,** you are paying too much.

4. Unlimited follow up messages from each **AUTORESPONDER**. This really puts your business on autopilot. You can choose to send out follow up messages once a month, once a week, or once a day. Remember that it takes an average of 7 impressions before you turn a prospect into a customer.

*****MLM*****Making Lotsa' Mistakes!

Written by Jim Partridge

As a retired VP Marketing for a very successful Internetional MLM company, I am addressing concepts of MLM as they 'impact' you,repparttar new or inexperienced distributor.

Network (Multi-level) Marketing is exactlyrepparttar 122564 same as any business, anywhere, as it has a corporate center and top level, through to repparttar 122565 new recruit at entry level. BUT, there is a significant difference!

As withrepparttar 122566 age old computer phrase, 'Garbage in = garbage out" some MLM corporations have 'garbage' atrepparttar 122567 top or close torepparttar 122568 top and it is this 'garbage' that will destroy your business.

IF management has an attitude and/or does NOT recruit competence atrepparttar 122569 TOP what happens atrepparttar 122570 bottom? "Training" or what some MLM companies call 'training' must start withrepparttar 122571 top and work down. Top-incompetence therefore leads to bottom-incompetence 'unless' you 'learn-the-rules' and then 'learn-how-to- break-the-rules.

One rule that I witness over and over isrepparttar 122572 rule of "OUR WEBSITE IS GREAT - USE IT ONLY". Have any of you noticed how GREAT, 'their' website is?

Let me correct that statement! Have any of you analyzedrepparttar 122573 corporate website to determine whatrepparttar 122574 message is and how your "target prospect" receives that message?

What if you direct your prospect torepparttar 122575 corporate website and "they" promote themselves and not you?

How aboutrepparttar 122576 corporate office that does not understand "features" versus "benefits torepparttar 122577 consumer"?

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