Marketing: 16 Golden Rules Of Master Copywriting

16 Golden Rules Of Master Copywriting

Written by Christos Varsamis

You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor-planned copy. You shouldn’t be amazed by repparttar

fact that huge corporations all over repparttar 149027

world do that mistake and waste millions of dollars on false advertisement campaigns.

However, how can you write a good sales copy and killer ads that get repparttar 149028 attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success if you adopt them properly.

1) Have a good product. Be honest and mean what you say or what you offer. Avoid repparttar 149029 exaggerations and hyped claims. You stake your reputation and your business offline or online it doesn’t make any difference.

2) Have a plan on your trial and error period. Don’t expect to write your first copy and be a golden one. You will alter it many times, test it, retest it, try a new one and so on. Set a schedule for that. Do not fool around.

3) AIDA. It’s repparttar 149030 proven and repparttar 149031 bedrock of repparttar 149032 copy process. Always follow it. AIDA A= Attention. You must grab it instantly or you don’t have a chance. I = Interest. You grab and keep their interest. If they get bored, they will leave. D= Desire. Interest must be transformed into desire for what you offer. A= Action. You must convince them to act now. Not tomorrow, next week e.t.c. They will forget it a few hours later.

4) Always work on your prospect's emotion. Most people buy something emotionally and then justify it rationally.

5) Headline is repparttar 149033 Key. If it doesn’t grab their attention then they‘ve gone away. Your headline must be a killer one.

6) Promote your best and strong benefit at first, not last. That’s how you are going to create interest and then desire.

7) Tell stories. That’s an excellent way to rekindle their emotion or even their passion. Stories always inspire.

Marketing – Like A Game Of Chess

Written by Joy Gendusa

Have you started thinking about your Valentines Day Promotion yet?

It may sound like a strange question on repparttar day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.

In this case each "move" should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.

There are a few reasons why you need to have your promotions figured out that early.

Getting Promo Out Takes Time.

By having it all worked out months in advance you give yourself enough time for repparttar 149004 logistics. Getting repparttar 149005 concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customers hands. You are also going to want to have repparttar 149006 piece in your customers’ hands at least 2 weeks before repparttar 149007 sale or event.

Get repparttar 149008 Message Out Multiple Times.

Getting your promo out early lets you drive your message home through repetition. Take Christmas for example. If you start mailing to your customers in repparttar 149009 beginning of November, you will be able to cement your company name in their head because you will be able to mail to them multiple times before they have to make their Holiday purchases. On repparttar 149010 other hand if you start mailing to them in late November or Early December you will not have repparttar 149011 time to do multiple mailings. Getting one mailing out at that stage will still be much better than not sending anything at all, but nothing works better when promoting than multiple mailings with repparttar 149012 same message to repparttar 149013 same list.

Cont'd on page 2 ==>