There can be few people reading this who haven't heard of StartBlaze -
free traffic generating system that came from nowhere and is now sweeping across
internet thanks to its viral recruitment design and
way it delivers traffic that grows exponentially. But I guess anything that was created by Mark Joyner (CEO of Aesop.com and
guy who brought us ROIbot, Promote- Ivator, and all
rest) would have instant credibility with webmasters everywhere.
Running a really effective StartBlaze campaign starts with
design of
target URL -
page that you want other StartBlaze members to see.
Your page might sell a product for you, sign up subscribers for your newsletter, lead to an affiliate site - anything you want.
But to work on StartBlaze - it must load fast.
Scorchingly FAST.
No matter how convincing your copy is, regardless of how compelling
offer - if they can't see it, they can't be influenced by it. If your target page isn't on screen before they have time to type in a URL or choose a "favorites" entry - you've crashed and burned.
So, in this article, let's look in some detail at what you can do to make fast StartBlaze pages.
Firstly, how long a web page takes to display is a function of several things:
1) The total amount of data to be transferred from host (the server)to client (the PC). Crudely, this is
size of
html file +
size of all
graphics on
page.
2) The number of different connections that must be made to retrieve all
files required for
page. Each html file, graphic, external style sheet, server script, SSI, etc. is a separate connection - and each comes with its own built-in delay.
3) How complex
page is for
browser to render. Every page requires
browser to make many decisions and perform calculations before it can deliver a page that looks right.
... and to make matters worse, these factors are influenced by a whole raft of additional variables such as
performance and loading on every host server involved,
user's internet connection speed, how busy
internet is at that time,
performance of
user's computer and
browser they use.