15 Key Questions About Writing Your Own Tips Booklet

Written by Paulette Ensign

Everyone has something they wantrepparttar world to know about and a tips booklet is a great way to do that. More than 500,000 copies in three languages of a tips booklet called '110 Ideas for Organizing Your Business Life' have been sold, all without spending a penny on advertising. Here are some questions to get your tips (and cash) flowing. You can mine your own field of gold by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about or by you, your product catalog and even your business card.

1. What isrepparttar 129802 single most important subject from your experience or knowledge that you wantrepparttar 129803 world to know about? If there are several topics, which one is most compelling to you right now?

2. How would you narrow that subject down into segments? Do those segments create additional booklets to develop a series?

3. What do you wantrepparttar 129804 booklet to accomplish for you? Do you want to altruistically spreadrepparttar 129805 word about something? Will a booklet be a marketing tool for your business? Can it be a profit center for you? Would you like it to be a marketing tool and a profit center?

4. What are you often surprised by that people do not know about your subject area? Is there something that seems so 'common sense' to you, while being highly helpful or enlightening to others?

5. What isrepparttar 129806 single most outstanding thing you want people to know? Is is a new skill, perspective, attitude, expanding general knowledge?

6. Does your information need to be presented sequentially or can it be random? Can a specific entry stand on its own or does it need whatever came before it to cause it to make sense torepparttar 129807 reader?

7. What do you want people to do and not to do, be or not be as a result of your booklet? How will this information be benefitrepparttar 129808 reader?

Writing it Right!


The most important sentence in any article isrepparttar first. If it doesn't inducerepparttar 129801 reader to proceed torepparttar 129802 second then your article just died.

Still with me? Good, let's look at powerful writing concepts:

Simplicity Lack of clutter Brevity Style.

These will ensure your articles live long enough for you to retire, collectingrepparttar 129803 pension they've earned.

Maximum Simplicity: ------------------ The secret of good writing is stripping every sentence to its cleanest components. Each word serving no function, drop it. Every long word that could be shorter, make it so. Frequentlyrepparttar 129804 higherrepparttar 129805 writer's education or rankrepparttar 129806 worse their addiction to unnecessary words. This affliction is not recent.

In 1942 a Presidential senior staffer wrote concerningrepparttar 129807 blackout required by war-time conditions:

Such preparations shall be made as will completely obscure all Federal buildings and non-Federal buildings occupied byrepparttar 129808 Federal government during an air raid for any period of time from visibility by reason of internal or external illumination.

Roosevelt suggested:

Tell them that in buildings where they keep working to put something acrossrepparttar 129809 windows.

Minimum Clutter: --------------- Fighting clutter is like fighting weeds -repparttar 129810 writer is always slightly behind. New varieties sprout overnight and by noon they're part of everyday speech. Nixon's aide John Dean said on television during Watergate, "at this point in time". By next morning this had replaced repparttar 129811 word "now" inrepparttar 129812 American language. By sunset it had spread acrossrepparttar 129813 English speaking globe faster than a Love-Bug virus!

Word meanings get twisted creating more clutter. It seems that today people always "address" things instead of actually dealing with them. "Experiencing" is another splendid example. Your dentist may ask if you're experiencing pain. What he'd say to a five year old is: Does it hurt? Any doubts which is most effective?

Brevity: ------- Mark Twain: Had I more time, I should have written less. Enough said!

Specific Style: -------------- Few of us realise how badly we write. First it's essential to strip sentences to bare bones, ensuring removal of all surplus baggage. Only then can we consider style - that with which we to seek to charm our readers.

Style is where we focus our words on distinct audiences. Hererepparttar 129814 sonnet andrepparttar 129815 recipe part company. Though going their separate ways, they must still sharerepparttar 129816 same powerful common ingredients.

Get excited: ----------- If there's no enthusiasm inrepparttar 129817 writer there'll be none inrepparttar 129818 reader! Allow your writing to get emotional - let your readers know you're keen. They may disagree strongly with your views but at least they'll read them. Boredom - and your writing has just committed suicide!

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