Every day, thousands of websites are finding unique ways to turn away visitors and potential customers. Although many webmasters know about obvious “turn-offs”, there are many little details that “tick-off” visitors and make them leave.

In fact, I have found that there are 13 “small” items that can make or break a website. To avoid having your visitors “click-away” from your site make sure that you include following things:

1)A Professional Appearance: Most websites don’t need flash effects or dazzling visuals. But, your Internet business should be perceived as legitimate site, built by someone who cares about content and appearance. In other words, colors and graphics should blend well with one another. In addition, all web-copy should be dynamic and devoid of grammar or spelling mistakes. Finally, any images on page should enhance experience for your visitors without distracting them.

2)Proper Navigation: The pages on your website should be easily connected. To do this, every section should connect to main page, with a clear and concise menu. Don’t make your visitors spend a lot of time looking for different sections. Help them by ensuring that navigation of your site remains constant throughout all pages.

3)An Obvious Theme: Your index page should immediately let visitor know what you are selling or promoting. Usually best way to do this is by briefly describing purpose of your website and include product photos that can help people understand your purpose.

4)A Logo: One of best ways to “brand” your site and remain unique is to have a logo for your Internet business. By having a logo, your website is more likely to make an “impression” with your visitors and develop a following. Any logo used needs to be consistent with theme and color scheme of your site.

5)FAQs: There will be times when your visitors have a question that is not covered by standard descriptions or sales pages. To help them out, it is important to have a section that is devoted to answering common questions. By creating a FAQ page, your prospects can easily find answers to their questions and will be more likely to order from your site.

6)What’s New Section: With repeat visitors, there will be times when you want to update them with current news or promotions. The best way to do this is to create a “What’s New” section. That way, you can inform old visitors, while making sure that they know about all current marketing campaigns.

Web templates are raw materials that need to be refurnished/edited to be published online. Editing web-templates could include content insertion, graphic insertion/modification, inserting company logo, changing styles, changing links, changing flash images etc. Editing is quite easy but in case you feel otherwise you can always make use of template customization services that most template providers offer at affordable costs. Some template providers like http://www.buytemplates.net offer affordable customization services irrespective of where you actually purchased template from. This article discusses techniques that you can use to edit your web templates effectively to create unique looking websites.

Editing website templates effectively

For editing website templates all you would require is an html editor like Dreamweaver, Photoshop, FrontPage or Go-live. Most of these html editors are WYSIWYG (what you see is what you get) kind and have a user friendly interface. You can do two types of editing to your web-templates. One is content editing and other is graphics editing.

1.) Editing content of your web templates

The template provider would have supplied you with an ‘index.html’ file along with your template. This is file that you would require for editing content of your templates. You can edit content using a text editor or an html editor software program.

Editing using text editors

Editing using text editors is best possible way to edit your templates. This will ensure that your html coding remains clean and no unnecessary junk code is added. But of course you need to be some what conversant with Html to hand code your templates. Notepad is probably most well-known of all text editors. Other than Notepad some other good and advanced text editors are editpad (editpadpro.com), NoteTab Light (notetab.com), and arachnophilia (arachnoid.com/arachnophilia/index.html).

Editing using Html editors

Making use of an html editor is probably easiest way of editing templates and would be useful to those who are not conversant with html. Most html editors are user friendly and have an easy-to-use interface. Some well known html web template editors are Dreamweaver, FrontPage and Go-live. To edit content of template, all that you would need to do is load index.html file in an editor. After that you can simply cut and paste your content where dummy content is provided and you are done. Adding content would also include changing links, adding content to tags and changing image sources if required.

Handy tips for content editing