by Raymond Johnston Jr. I was looking around at some websites to see what things I liked and disliked about them. There is no doubt that there are things that attract people and there are things that totally turn people off.
I have made a list of 13 tips that can help make your website more successful. Most of them are simple but quite effective at making your site more user friendly.
1. Make your site simple - With all of
bells and whistles available, too many people are trying to see how impressive they can make their websites. They may be attractive but unless your goal is to win a contest for best site, impressing people with glitter will not make sales.
2. Make sure your site loads quickly - You do not have long to grab your customer's attention. Make sure that you at least get a fair shot at grabbing his attention. If your site takes too long to load, you will lose a lot of potential customers without even giving your site a chance.
3. Don't have too many items on one page - You do not want to confuse your visitors. You want to make sure that they understand th purpose of your site. Too many items on one page can make this difficult for some. Don't take
chance. Make all of your pages simple.
4. Make sure every page lings to home page - It is much easier for your visitors to navigate if all of your pages link back to
home page. You will not lose as many potential customers if you make your site easier to navigate.
5. Get your own domain name - Free servers are great for some things but trying to gain credibility in a business is not one of them. It is well worth
price to get your own domain.
6. Make sure your hosting service offers full support - You want your service to have CGI access and offer secure ordering. This is a place that you don't want to go for cheap. Make sure your service offers
things you need before you choose and save a lot of headaches down
road.
7. Offer as many options for ordering as possible - The more options you provide for ordering,
fewer cutomers you will lose. You should have a secure order form on your site. Offering
options to order by phone, fax and by regular mail can also increase
number who will order.