13 Free or Cheap Effective Advertising MethodsWritten by Donnie Baird
Advertising is life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on other hand, are limited in amount of money they have for advertising. So, problem is how to make ones advertising dollar get most bang for buck. It's not enough to advertise. Your advertising must be effective. So, once you have a website or an ad to advertise, check out following ways to advertise for little or no cost. 1. Advertising coop- Many businesses, especially work at home businesses, offer advertising coops. They will send people to your business for a fee. Usually fee is relatively small. This is nice because you already know that these people have at least some interest in your business. Although they may not spend a penny with you, you at least get exposure. 2. Website-The age of internet has expanded possibility of owning your own business to an almost unlimited number of people. It also has expanded advertising audience to a tremendous amount of new people, world wide, who otherwise you would never have been able to reach. Although websites will cost you to get hosted, you can advertise it many ways for free. Things like link exchanges and article submissions allow you to get exposure to your website with no cost except for you time. And as we will see in a moment, your website can be advertised many other ways for free. The advantage of a website is that it centralizes all your business and products into one central location. It gives you somewhere to send people so that you don't have to do as much selling because you let your website do selling for you. 3. Answering Machine-Change message on your answering machine to reflect fact that you are now in business for yourself. You could say something like," Hello. You have reached home office of John Doe of My Business.com….." That way when you call that person back, they may ask you about your business and thus door is open to discussing your business. 4. Put a sign in your front yard or in yard of a friend or relative with your name and website address on it. This is a good way for your neighbors to find out about your new business as well as any people that ride by your house.
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