131 (Legitimate) Link Building Strategies . . .

Written by Robin Nobles

131 (Legitimate) Link Building Strategies . . . "The Definitive Source of Link Building Strategies onrepparttar Internet"

Co-authored by Robin Nobles, Eric Ward, and John Alexander

In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site withrepparttar 128027 search engines.

Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers torepparttar 128028 number and quality ofrepparttar 128029 incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, inrepparttar 128030 engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.

However, one ofrepparttar 128031 most difficult areas of SEO is building link popularity. Why? Becauserepparttar 128032 engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.

Rather,repparttar 128033 engines want links from authoritative sites, or links from sites that sharerepparttar 128034 same focus as your site.

But besidesrepparttar 128035 link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links.

The Purpose of this Article

Because building link popularity is one ofrepparttar 128036 most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site.

When looking through this list, you may find strategies that are subject to abuse. If you use them as recommended in this article, you will have no problems. Abuse them, and you're treading in potentially dangerous waters.

Stephen Baker with Fast said one ofrepparttar 128037 most memorable statements I've heard as it relates to whatrepparttar 128038 engines like or don't like to see. He said:

"Our position is pretty straight forward...it's notrepparttar 128039 technique that we are concerned about, it'srepparttar 128040 intention."

So, always keep that statement in mind when you consider linking or any other strategies for your Web site. Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay.

Now that we've gottenrepparttar 128041 preliminaries out ofrepparttar 128042 way, let's get down to business: learning ways to increaserepparttar 128043 link popularity of our sites. To write this article, we went to professional search engine optimizers for their ideas. After each strategy, we briefly attributed it torepparttar 128044 SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL's atrepparttar 128045 end ofrepparttar 128046 article.

Rising Above the SEO Reputation

Written by Kalena Jordan

How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc?. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis byrepparttar media and word of mouth.

This realization hit me betweenrepparttar 128026 eyes recently when I read a comment in a search engine forum from an SEO who claimed he used his ethical SEO methods as a Unique Selling Point. Look what we've been reduced to - differentiating ourselves fromrepparttar 128027 masses because we DON'T breakrepparttar 128028 rules. What other industry could boast such a thing? Apart fromrepparttar 128029 used car industry, I can't really think of any.

So where did this nasty reputation come from and why has it been allowed to propogate? Well, it's mainly care ofrepparttar 128030 hundreds of cowboys out there who decide one day they are online marketing experts, announce themselves as SEO's and set up a backyard biz, deciding (naively) thatrepparttar 128031 fastest way to achieve high rankings is to breakrepparttar 128032 rules, "crack"repparttar 128033 search engine algorithms and underminerepparttar 128034 search indexes by generating pages and pages of search engine spam. They do this by creating doorway pages designed for search engine spiders rather than humans, complete with hidden text, hidden links, cloaking and lots of other "tricks" they come across as they surfrepparttar 128035 Internet.

Problem is these self-proclaimed experts don't bother to do their research and learn that such spamming techniques have long been ineffective. Nearly allrepparttar 128036 search engines these days have sophisticated methods of detecting and removing spam within days of receiving submissions. Penalties for spammingrepparttar 128037 search engines differ from engine to engine, but can range from being "red flagged" and put on a watch list, to being hit with a ranking penalty, to having your site permanently banned from their index (in severe cases). The type of scumbag SEO's that would play Russian Roulette with their client's web sites in this fashion are well-deserving of scorn. It can take months for search engines to lift such penalties, if they decide to at all.

While ineffective, such search engine spamming techniques have definedrepparttar 128038 reputation ofrepparttar 128039 search engine optimization industry to date. In turn, this reputation is eroding business for so-called "ethical" SEO's - a term I use loosely to describe SEO's that don't try to underminerepparttar 128040 search engine indexes when optimizing web sites. Actually, I'm not really comfortable withrepparttar 128041 term "ethics" to describe SEO. Untilrepparttar 128042 industry establishes and accepts a standardized Code of Practice, we are just measuring others by our own personal standards and a set of arbitrary rules. Butrepparttar 128043 SEO's I'm talking about strive to keep search results as relevant as possible by revisingrepparttar 128044 visible site content and followingrepparttar 128045 guidelines set down byrepparttar 128046 search engines inrepparttar 128047 optimization process. Some SEO's call this "White Magic SEO" - a tongue in cheek response torepparttar 128048 "Black Magic" jibes I guess.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use