131 (Legitimate) Link Building Strategies . . . "The Definitive Source of Link Building Strategies on Internet"
Co-authored by Robin Nobles, Eric Ward, and John Alexander
In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with search engines.
Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to number and quality of incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.
However, one of most difficult areas of SEO is building link popularity. Why? Because engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.
Rather, engines want links from authoritative sites, or links from sites that share same focus as your site.
But besides link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links.
The Purpose of this Article
Because building link popularity is one of most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site.
When looking through this list, you may find strategies that are subject to abuse. If you use them as recommended in this article, you will have no problems. Abuse them, and you're treading in potentially dangerous waters.
Stephen Baker with Fast said one of most memorable statements I've heard as it relates to what engines like or don't like to see. He said:
"Our position is pretty straight forward...it's not technique that we are concerned about, it's intention."
So, always keep that statement in mind when you consider linking or any other strategies for your Web site. Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay.
Now that we've gotten preliminaries out of way, let's get down to business: learning ways to increase link popularity of our sites. To write this article, we went to professional search engine optimizers for their ideas. After each strategy, we briefly attributed it to SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL's at end of article.