12 Ways to Improve Your Newsletter's Format

Written by Stephen Bucaro


---------------------------------------------------------- Permission is granted forrepparttar below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made andrepparttar 124239 byline, copyright, andrepparttar 124240 resource box below is included. ---------------------------------------------------------- 12 Ways to Improve Your Newsletter's Format

By Stephen Bucaro

Has your newsletter keptrepparttar 124241 same format for over a year? Is your newsletter's format based on a currently available template? If so, you may be losing subscribers and money. Overrepparttar 124242 last year, several major changes have occurred onrepparttar 124243 Internet that may have made your newsletter's format obsolete.

One change isrepparttar 124244 pervasiveness of spam andrepparttar 124245 wide implementation of email filters to deal with spam. Another change isrepparttar 124246 increased sophistication and lack of patience exhibited by Internet users. Bring your newsletter up to date by makingrepparttar 124247 12 changes described below.

1. DO NOT use a creative email subject line.

Do not use a cute or creative phrase for your newsletter's email subject line. This will causerepparttar 124248 recipients email filter to send your newsletter torepparttar 124249 spam bucket. The subject line should contain onlyrepparttar 124250 name of your newsletter. To avoid getting filtered, make surerepparttar 124251 subject line containsrepparttar 124252 word "newsletter".

2. DO NOT personalize your newsletter.

Everybody knows their name was inserted by an automated application and that you don't really have a clue as to what their name is. Your readers will view you as insincere and dishonest. Don't use insincere and dishonest automated personalization. You are tricking no one.

3. DO NOT put a "this is not spam" message atrepparttar 124253 top of your newsletter.

Unless your newsletter can be mistaken as spam, do not put a message nearrepparttar 124254 top of your newsletter stating something similar to "by subscription only ..." or "you subscribed ..." or "to unsubscribe...". If your newsletter can be mistaken as spam, seerepparttar 124255 following tip.

4. DO NOT use a "top sponsor" ad.

Although advertisers pay more forrepparttar 124256 top sponsor ad position, accepting them causes you to lose money overall. This is becauserepparttar 124257 first thing your subscribers see when they open your newsletter is advertising. You lose subscribers. Don't waste your subscribers time, get torepparttar 124258 meat first - your feature article.

5. DO NOT use a "Contents" section.

Do not put "Contents" nearrepparttar 124259 top, or anywhere in your newsletter. Although almost all newsletters have a contents section, there are three reasons why you don't want it.

1. You are publishing a newsletter to make money. You make money through advertising in your newsletter. You want your readers to peruserepparttar 124260 entire newsletter, includingrepparttar 124261 advertising. If your reader sees nothing of interest inrepparttar 124262 contents they just delete your newsletter without reading any part of it.

2. It wastesrepparttar 124263 readers time. As an example, next time you watch TV news, notice how they waste your time "telling you what they are going to tell you". Instead of wasting so much time telling you what they are going to tell you, why don't they just tell you?

By enticing you with coming stories, they hope to prevent you from flipping to another channel when they go to commercials. That doesn't work with me. As soon as they start telling me what they are going to tell me, I flip to another channel. Don't waste your readers time by telling them what you are going to tell them, just get to it!

3. The contents section lists onlyrepparttar 124264 titles ofrepparttar 124265 articles. Unfortunately, nowadays writers are too busy thinking up cutesy titles that don't give you a clue as to whatrepparttar 124266 article is about. Therefore, readingrepparttar 124267 contents is a waste of time.

6. DO NOT put a message welcoming new subscribers.

Assuming that your newsletter has a low turnover rate,repparttar 124268 vast majority of your readers will be old subscribers. You force old subscribers to readrepparttar 124269 same "welcome new subscribers" message over and over again in every issue.

How to Write a Newsletter without Being a Writer

Written by Eileen "Turtle" Parzek


One ofrepparttar best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create a good looking text email to send out to your contacts, or publish something fancy with PDF, it can draw new business simply by making sure that no one forgets what your business does and can do for them. For every company that benefits from this form of marketing, many more feel they are not good enough writers, do not haverepparttar 124238 time, or are not comfortable enough withrepparttar 124239 computer to makerepparttar 124240 effort.

There are many ways a small business can develop a newsletter, whenrepparttar 124241 full do-it-yourself route is not an option. First, keep in mind that it is acceptable that 20-30% ofrepparttar 124242 newsletter is promotion and good news aboutrepparttar 124243 business, assumingrepparttar 124244 audience is primarily made of clients and prospective clients. To come up withrepparttar 124245 rest ofrepparttar 124246 content, try these techniques:

1)People who know how to write well, but canít think of subject matter can visit one ofrepparttar 124247 many article databases onrepparttar 124248 web, and browse for ideas. The idea is to use it for inspiration, and as a brainstorming tool for topics. Once an idea is established, start writing forrepparttar 124249 audience and put a unique spin on it.

Some of these databases include:

www.goarticles.com www.marketing-seek.com/articles/search.shtml www.ezinearticles.com

2)Anyone who doesnít like to write can reprint any ofrepparttar 124250 articles in these databases. In other words, he might decide to do a feature article on, say, logo design, to provide some substance along with business news and other thoughts. This is perfectly acceptable. Just make surerepparttar 124251 authorís credits and bio are always included.

3)For those who know their subjects, and are willing to write but arenít confident in their ability, there isrepparttar 124252 option of arranging to have an editor. Many freelance writers would be pleased to have a steady monthly or bi-monthly arrangement, on retainer, to work on editing newsletter items. It is also possible to find someone who is willing to barter this service for products or services on a regular basis. You can also hire someone to handlerepparttar 124253 design and technical implementation ofrepparttar 124254 content and manage your mailing list.Be creative and consider getting help if having a newsletter would bring marketing and communication benefits torepparttar 124255 company.

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