You'll have an easy way to get more sales by showing your visitors that your are an expert on topic your visitors are interested in.

2. Use lots of white space. Keep your sentences and paragraphs short and to point.

3. Write for your target audience.

You'll have a better chance of attracting people to your site that are interested in purchasing your products.

4. Use numbered lists.

Your numbered lists will help you to effectively share your tips with your readers while making your article easy to read.

Use your numbered lists to share points on your article's topic, list your directions when writing a how to article, or to deliver content of your article if you wanted to write a list article.

You can also use numbered lists to share resources related to what you talk about in your article along with your descriptions of those resources.

5. Use active voice.

With active voice subject does action while with passive voice subject receives action expressed by verb.

For instance:

Active voice: The dog bit mailman. Passive voice: The mailman was bitten by dog.

Use active voice to keep your sentences from being awkward or confusing and to liven up your article.

6. Make your writing more personal by using word "you" a lot within your article.

A simple way to accomplish this is to write your article to one person.

You'll naturally use word "you" a lot within your article, and your readers will feel like you're talking directly to them.

7. Don't be afraid to share your personality with your readers.

You could inject a little bit of humor into your article, or share an opinion, story or anecdote that relates to topic of your article.

8. Offer a subscription to your e-zine or a freebie in your resource box.

At a recent library presentation, a woman stole our book. Not copyright, not story, but a single copy of our children's book. Another person might view this as a compliment. The book has enough value for someone to steal it, but I disagree. I don't believe it's a compliment, nor do I view this action as a crime, but instead, I think it's a testament to this woman's character. Sadly, she missed message of our presentation.

Library presentations serve as our personal gift to community. We devote our time to promote literacy and share our anti-bullying strategies to benefit children. My husband and I speak about friendship and trust. We read, sing, play guitar and talk to children about confidence and self-esteem. When we present at smaller venues, such as a library, everyone receives a goody bag, bookmark and free cassette. Even if they don't purchase a book, we make sure no child will go home empty-handed.

A woman I'll call Sue, approached me after our presentation. With her son by her side, Sue explained, "I don't have any cash on me, but my son just loved your book. Bullying is such an important topic." Her son confirmed his mother's statement with a smile and nod of his head; however, it was look in his eyes that melted my heart.

Sue promised to send a check immediately. She told me she is a teacher, and she wanted to share book with her class. "You did a wonderful job with story. The fantasy held his interested, but he also got message," she said as she wrote down her contact information. "Oh, by way, can you sign this for me?"

So, in exchange for an autographed copy of our book, a cassette, bookmark and a goody bag, I received Sue's promise and her contact information, scribbled on back of our business card.