1. Look around at other competing businesses that offer affiliate programs, and think of ways that you can make your affiliate program more attractive.2. Pay your affiliates well for their efforts.
If you're thinking about offering a 10% commission for sales of your product and a competing business is paying a 50% commission for referrals, you'll lose affiliates to your competitor.
3. Make your affiliate program more lucrative by offering residual commissions.
This is an excellent choice if you offer a product that is paid for on a residual basis such as webhosting or access to your membership site.
4. Offer lifetime commissions.
Your affiliates will see
power of lifetime commissions, and work hard to promote your business and send you more sales.
5. Make your affiliate program two-tier.
Reward your affiliates by giving them a commission on sales of people they refer to your affiliate program.
6. Don't leave your affiliates out in cold.
Provide your affiliates with lots of sales items that they can use to successfully promote your products.
Some items you could offer your affiliates:
- e-zine ads (sponsor ads, classified ads, 2 liners) - signature file ads - sales letters/solo ads - brandable ebooks - sample recommendations - email courses - your articles that they can reprint with their affiliate URLs in your resource box.
7. Be quick to respond to your affiliates' emails.
An easy way to lose your affiliates is to not respond to their questions in a timely manner, or to not respond to their e-mails at all.
