12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of Potential Customers.

Written by Noel Peebles


Marketing onrepparttar Internet is not really a choice anymore, but has almost become a necessity in today's marketplace. No company can afford to ignorerepparttar 118968 fact that online marketing is now a multi-billion-dollar business. Those businesses without an online presence are missing out on a goldmine of potential customers.

Like anything, there are exceptions torepparttar 118969 rule and marketing onrepparttar 118970 Internet may not suit absolutely every business. However, claiming to berepparttar 118971 exception is often a disguise for making excuses.

Reality is; that some businesses fail to appreciaterepparttar 118972 revenue potential of Internet marketing. Others simply fear change, or put Internet marketing inrepparttar 118973 too hard basket and hope that it will go away. Unfortunately for them, Internet marketing is growing every day. There will come a time when they will lose business, simply because they lack an Internet presence. For many businesses, that day has already arrived.

Here are 12 reasons why businesses without an online presence are missing out on a goldmine of potential customers:

1. Technology To Compete - In bygone days, a small business usually lackedrepparttar 118974 resources of their larger competitors. Now even a small business can access much ofrepparttar 118975 same technology asrepparttar 118976 giant corporations. They too can use auto-responders, accept online payments and even deliver products overrepparttar 118977 Internet.

2. Niche Markets Abound – The Internet has opened up all sorts of niche marketing opportunities that either never existed before, or were too expensive to tap into.

3. Lifting The Profile – With a professionally designed web site, it’s now easy for a small business onrepparttar 118978 Internet to haverepparttar 118979 appearance and credibility of being a large corporation.

4. Low Cost - Compared to other media,repparttar 118980 Internet enables a business to advertise at considerably lower prices. It may not be a replacement for other marketing, butrepparttar 118981 Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail.

As an example; posting out a mailing to customers will probably cost around $1.50 a pop (allowing for printing, postage etc), whereas to emailrepparttar 118982 same message to customers costs next to nothing!

5. Open 24/7 - By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay!

6. Serving The Local Area – Not everyone wants to takerepparttar 118983 time to drive all over town to shop. It is a fast moving world and it seems that we all want things to be quick and easy. Usingrepparttar 118984 Internet is a quick and easy way for people to access information about products and services fromrepparttar 118985 comfort, convenience and privacy of their own home. No fuel costs, no traffic jams … no time wasted.

Locally based businesses can usually get a free website listing in their local Internet directories.

LookSmart to acquire WiseNut

Written by Cyrus Taraporvala


The focus of LookSmart so far, has been to provide it's directory results to other search sites and portals.

In what could be considered a wise move, LookSmart will now compete with Inktomi, Fast and Google in providing search engine results as well , to large portals like AOL and MSN, who have inrepparttar past usedrepparttar 118967 LookSmart directory listings, combined with search engine results from Inktomi.

The former CTO and co-founder of mySimon, Yeogirl Yun, launched WiseNut in September, 2001, and have already expanded their reach through a joint venture in Korea — Korea WiseNut — already one of Korea's top ten sites.

With this new takeover, it will be interesting to seerepparttar 118968 eventual effect on Google, who have had tremendous success so far, especially after Yahoo began usingrepparttar 118969 Google search engine results in preference torepparttar 118970 Inktomi results.

WiseNut has been labled as a strong rival torepparttar 118971 Google search engine, and with this acquisition by LookSmart in a stock transaction valued at $9.25 million, Evan Thornley, chairman and CEO of LookSmart says that "By acquiring WiseNut, LookSmart becomesrepparttar 118972 first company to have both high quality scalable search technology and strong listings revenue generation. We believe this will position us to compete with companies that have only one of these capabilities."

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