12 Point Checklist for Writing Feature Articles

Written by Jill Black

1. Have you selected your intended subject topic and carefully planned out your idea?

2. Have you sent your idea query pitch to magazines or newspapers who may be interested? or will you write "on spec"?

With many magazines and newspapers now accepting material online it is now possible in many instances to email your queries directly torepparttar publication. Have you readrepparttar 129498 publishers guidelines carefully to make sure if this method is acceptable?

Before sending your query pitch: - Is it likely to be whatrepparttar 129499 publisher needs: have you studiedrepparttar 129500 publication?

- Isrepparttar 129501 timing right. Have you checkedrepparttar 129502 magazines editorial calendar? If it is a seasonal article is now repparttar 129503 best time to send your query?

If you have answered yes to these questions then package your idea into an attractive proposal and send it off to repparttar 129504 editor of your chosen publication.

3. Have you adequately researched your topic?

Read everything you can onrepparttar 129505 topic from all available sources - bookstores, newspapers, libraries, periodical indexes and internet sources. Never discard anything about your subject topic since you don't know until you write it up what you may actually want to use. Tip: Saving magazines, newspapers and clippings forrepparttar 129506 subject matter can save time when researching future writing assignments onrepparttar 129507 same topic or when working to deadlines. Catalogue all your collected material for easy reference. 4. Have you interviewedrepparttar 129508 key person/people you need for your proposed feature?

Now it is time to organize your material into a feature article.

5. Have you discarded everything in your research except for factual information?

Proper research and liberal use of factual material gives an original perspective to your feature article and also avoidsrepparttar 129509 possibility of plagiarism.

Writing Web Copy That SELLS - How It Compares With Offline Copy

Written by Kris Mills

Whoever said "long copy" doesn't work onrepparttar web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products.

There's an internet marketing expert inrepparttar 129497 States who went from zip to millionaire just by promoting a book on car secrets via a very wordy online sales letter. He is now recognised as perhapsrepparttar 129498 world leading expert in internet marketing. His name is Corey Rudl.

The copy on our product pages is equally as long ... and it works, delivering us many thousands of dollars in product sales without any offline promotion.

"How to Create a Sales Explosion With Every Ad and Letter You Write" ... http://www.synergie.com.au/explosion.htm "Marketing Manager's Toolkit" - http://www.synergie.com.au/marketing-forms-product.htm "Tenders that Sell" - http://www.synergie.com.au endersthatsell.htm

The key is to get torepparttar 129499 point early ... you can have long copy on your website BUT (and I stress BUT) make surerepparttar 129500 beginning of your message gets torepparttar 129501 point quickly. That's where you can lose people. It's vitally important that you hook them quickly by offering strong "hit them inrepparttar 129502 face" benefits.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` The difference between writing direct mail and writing web copy ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I will often start a letter by relating torepparttar 129503 main frustrations or problems that a reader faces. Sometimes I will spend two or three paragraphs getting what I callrepparttar 129504 "nod factor" happening. (This is when they are nodding their head in agreement with what you have written).

With web copy, you simply can't start your sales letter with three paragraphs of copy settingrepparttar 129505 scene.

Chop, then chop then chop again!

Even though I said writing long copy is definitely acceptable, what won't work is FLUFF. Remove all those fluffy, round-about ways of saying things and replace them with short, sharp and torepparttar 129506 point words. You can go into great length to describe something as long as it is ABSOLUTELY critical torepparttar 129507 sales message.

Here's a tip to help you write like a miser:

When writing online copy I avoid using a word processor. I actually go into my email program and write it inrepparttar 129508 email message window. It's a mind-set thing. Makes sense doesn't it! We all write emails in a quick, friendly, torepparttar 129509 point way - much more economically than we do when writing snail mail. When you've written your draft THEN cut and paste it into your word processing program.

So, how do you make your words SELL online?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` Followrepparttar 129510 recipe ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`

Remember, in other articles we talk aboutrepparttar 129511 AIDCA formula. Make sure you follow it in your offline and your online copy.

A - Attention - grab their attention with a powerful headline that absolutely shouts outrepparttar 129512 benefits of visitingrepparttar 129513 site

I - Gain their interest by relating to their needs or frustrations

D - Create desire by spelling outrepparttar 129514 benefits and painting a picture of how better off their lives will be by investing in your product or service.

C - Gain their conviction. Convince them that they must purchase your product. Summarise your benefits in a powerful way. Include a powerful offer that convinces them to purchase now. Implement risk reversal techniques such as a FREE trial or a money back guarantee.

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