1. You don't have a Unique Web Position

What do you think your site have special than others? Have you offer to your visitors enough motives to come back again? Do you have something to stand out from crowd?

Did you offer better information, services, free stuff, marketing tools? Take some time to define your position - look at your competitors and discover how you can be more relevant they are.

2. Spread your advertising to whole world

Your website will never satisfied all people... and this isn't your goal. Now face it: only big guys try to deal like this and only couple of them succeed (like Yahoo!, Amazon, e-Bay, Google).

Start by finding people with problems and solve them. Get your niche market, become an expert adviser and dominate it. Please understand: focus on a specific prospect or group.

3. You have in love with your own product or service

This is one of main reason people failed online: they get "in love" with a bad product or service they develop. I know, it's very hard to quit your "baby", but only way to have a healthy business is to offer a product or service that people really wanted.

Don't blame Internet because you failed. The 'Net is a BIG media source that changes every day, so you must to. My best advice is to throw away your hard selling product/ service and get a new one as quickly as possible! Look at your customers/ subscribers needs. Ask them about their problems and try to fix them with a great product or service.

4. Show people BENEFITS not FEATURES

- Benefits hit prospects.

- Features are about product.

Your prospects will buy from you IF your offer solve their problems. Tell them about their benefits - how you can solve their problems - and you already make a sale!

5. You don't have a solid long-term business plan

In these days now one start a business without a written business plan. Do you have one? If not, proceed as quickly as you can.

What do you want to do with your internet business? But with your prospects, or customers? Are you designing your business counting this concept? Sit down now and think. This point is crucial for your future e-business.

6. You must accept online payments with credit cards

Accepting credit cards on your web site can increase your profits by as much as 370%. Statistics shows that more than 85% of ALL online shopping's are made using credit cards.

What do you need? A merchant account, which these days are very easy to obtain. Not to mention third party credit card service processors. Accepting credit cards on your web site is best thing, but don't forget to use another types of payments (snail, fax, #800, etcetera).

7. You didn't qualify - yet! - your prospects

The results? Spending a lot of money on advertising and finally get very poor results. The next logical question is: "Why this happens to me?"

Simply because you didn't ask your prospects (or ask yourself about what kind of prospects do you have!) if they are:

- interested in your product/ service; - if they would spend money to buy it; - if they NEED your product.

8. No follow-up messages, no profits for your business

Question #1 - What have you done so far to market your business? Set aside ten minutes, grab a pen and paper, or a keyboard and write it out. Writing out what you have already done is key. Once you write down what you've done, you may see overlooked techniques you can implement.

Question #2 - How many leads do you get each week?

If you have a store or website, your leads are your visitors. Many business owners don't know this critical number. They assume that if they have low sales, they just need to build traffic. They could be throwing money away. Here's how:

Imagine spending money to bring visitors to an online store that looks unprofessional or where visitors can't find what they want. Most, maybe all of visitors leave without buying. The same money that is spent on bringing more traffic would be better spent making website work or look better.

Question #3 - How many leads become your customers each week?