From buying expensive solo ads to placing free classifieds in ezines past three years, you can be assured of my qualifications to write this article. I'm a Guru aren't I ? :-)

1. I Place most ezine ads in an ezine that is not delivered regularly on schedule. People love surprises and it's a real surprise if this ezine arrives on schedule. (I bet on a high number of subs, here)

2. I just Love to put ezine ads in an ezine classified section, where it is competing with dozens of other ads. If I do get a clickthrough this means my dollar sign characters stood out above rest.

3. I Don't bother to spell check my ad copy. That misspelled word is sure to get noticed, and that's what it is all about, Right ?

4. My personal favorite is choosing an ezine whose publisher uses an FFA site to build his subscriber list. I can bet on sub list being huge and also have a broader audience to choose from.

5. I Always use same affiliate ads that come standard with program. These ads are all written by professional copy writers, so they are nothing short of pure magic for a guaranteed click.

6. Why would I waste time subscribing to an ezine before buying a top spot ad. There's more important things to spend my time on. ( Hey ! Honey, what time does game start tonight ?)