The recent patent application filed by Google details numerous items search engine uses to rank web pages. The specific application is summarized as:
“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with document; and generating a score for document based on one or more types of history data.”
The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts.
Update Your Site
Updating your site is important when it comes to maximizing your rankings on Google. In addition to manipulation of keyword density and meta tags, patent application reveals that Google places significant value on how often your content is updated. The more often you update, timely and relevant your site will appear to Google. In turn, this leads to higher rankings.
To appease mighty Google, consider following plan of action:
1. Update pages frequently,
2. Add new pages to your site,
3. Interlink new pages with others on your site, and
4. Add new pages on a weekly basis instead of all at once.
When Google returns to site, you want to make sure that there is new content. The high rankings of blog sites are evidence of this approach.