1. Choose a big enough font size. A size 12 is good for easy readability.

2. Maintain a consistent look on your pages. Use same fonts, navigation bar, general layout, colour scheme, etc. You want to create a “congruous” experience for your visitor by being consistent.

3. Break content of your landing webpage into more than one table. Many make mistake of putting all their content into one table. This may take forever to load.

Try putting just your headlines into a separate table right on top, with rest of your content in a second table that follows. So when your visitor arrives on landing page, table with headlines will come on first.

Note that this trick does not reduce size of your file as a whole or make your entire sales content load faster. It just creates illusion of this happening. Your visitor can at least take a couple of seconds to read first table of headlines while second content-rich table loads. After scanning through top headlines, second table is ready for him or her to continue reading.

4. It is preferable to have a white or light coloured background. Black text on such a background stands out better.

“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with document; and generating a score for document based on one or more types of history data.”

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts.

Update Your Site

Updating your site is important when it comes to maximizing your rankings on Google. In addition to manipulation of keyword density and meta tags, patent application reveals that Google places significant value on how often your content is updated. The more often you update, timely and relevant your site will appear to Google. In turn, this leads to higher rankings.

To appease mighty Google, consider following plan of action:

1. Update pages frequently,

2. Add new pages to your site,

3. Interlink new pages with others on your site, and

4. Add new pages on a weekly basis instead of all at once.