Customer Service Is King - by Michael AmbrosioDo you know one thing that can make or break your business faster than anything else?
If you said Customer Service - give yourself a prize.
For past 15 years, my job has been customer service oriented. Let me tell you that it's number one thing on your customers mind.
Customers know whether or not they can trust you simply by way you service them, and usually on small issues. Let's face it, handling big problems for your customers will always make you try harder. After all, if it's a big problem you know full well that they'll be watching closely.
But it's those tiny little every day service issues that can jump up and bite you if you're not careful. Those are ones we tend to pay less attention to, which subsequently fall through cracks.
Another tell-tale of kind of service you provide is what you do when something DOES fall through cracks. How do you handle it? Do you try to hide it? Are you up front with your customers?
There are some basic "rules", if you will, when it comes to handling mistakes or mis-steps.
1- Always be honest. Remember that if you are exposed as a liar, chances are you'll lose your customer along with your reputation.
2- Offer a concession of some kind right on spot. This is important. It has been proven that customers are very likely to stay with your services if you compensate them satisfactorily for your mistakes. What it costs you to do this pales in comparison to losing their business altogether.
3- Follow up. After you have worked through your mistake with your customer, make sure you follow up to make sure they are happy. It's important you give them that "warm, fuzzy feeling" about your company.
In my years as a customer service rep., I have built many relation- ships both on a business level AND a personal level. This is essential as well. Let's face it - if you had to choose between a service rep that is all business and one who takes time to get to know you, (assuming that they are equal in all other aspects) who would you call?
Your customers should know you by name. They should know some personal tidbits of information about you, like whether you're married, how many kids, etc. And you should know some about them as well.
In my business, I know a little something about all of my customer contacts.
- John and his wife just had their second child. - Val has just defeated cancer. - Raj is under allot of pressure from his bosses. - Jim and his wife are having serious problems.
I lend them my ear when it's needed. I give them sympathy or a pat on back or encouragement - whatever they need. They know they can TRUST me.
Does your business card have your home or cell number on it? It should. This tells your customer that you're always available. No need to worry about late night calls - I have found that any calls that I have received on my private numbers were few and far between, and always valid emergencies. Just fact that you give it to your customers tells them that you care about their needs.