123 - Promote!

Written by Ted Smolkowicz

Web site promotion andrepparttar accompanying site traffic it produces are not enough to guarantee your online success. Nevertheless, you still need them to succeed. It doesn't matter how great your site is or how wonderful your product, if nobody visits you won't make sales.

As owner of 123-cyber-register.com, webmasters come to me daily for advice on how to get more traffic to their site. Here arerepparttar 125185 three common tasks that they (and you) must do before you begin your site promotion campaign.

1 - Identify Your Site's Key Phrases

Think like a typical web surfer for just a moment. How do you search for information and resources onrepparttar 125186 web? If you are like 85% of web surfers, you search in terms of key phrases - not key words.

That said,repparttar 125187 first task prior to promoting your site isrepparttar 125188 identification of your sites key phrases. What would someone type as a search query if they wanted to findrepparttar 125189 kind of information on your site?

Take my web site as an example. The services I offer help people professionally promote their web site. How might somebody search for my site? They would typically use key phrases such as...

- register web sites - search engine registration - search engine submissions - register with search engines

Examine your site and make a list identifyingrepparttar 125190 key phrases a potential client would use when searching forrepparttar 125191 information. After all, if they're looking for certain services and products and you offer what they're searching for, then you stand a much better chance of gettingrepparttar 125192 sale because your prospect is pre-qualified.

2 - Name Your Page Appropriately

Now that you've got your list, your next task is to craft your page title. This isrepparttar 125193 place where most webmasters make a mistake. They create their title page forrepparttar 125194 visitor, notrepparttar 125195 search engine. Here's a good rule of thumb: MAKE CERTAIN that your page title contains your most important key words and/or phrases.

Link Swapping - The Best Traffic Generator

Written by Pamela Heywood

In an article I wrote recently, called Five Point Plan for Promotion, I suggested swapping links with people already linking to your competitor's sites and this generated a few questions about how to do that specifically, which is what I shall attempt to explain here.

Forrepparttar benefit of those of you who have come in half way through this conversation, swapping links benefits you in two significant ways. Firstly in generating highly targeted direct traffic from those links and secondly in making you "popular" torepparttar 125184 search engines' algorithms, thus improving your rankings.

Don't worry aboutrepparttar 125185 technicalities of this, just know thatrepparttar 125186 more links you have back to your site,repparttar 125187 better off you are with some ofrepparttar 125188 engines. They all work differently, they all change their way of working - develop - so it is impossible for those of us who come underrepparttar 125189 heading of "average" to keep up withrepparttar 125190 finite detail.

Why Competitors?

Don't get me wrong. It would be a mistake to go out onrepparttar 125191 net withrepparttar 125192 attitude of beatingrepparttar 125193 competition into submission with unfair tactics. That is not what this game is about. The net has opened uprepparttar 125194 possibility for more bartering, sharing and cooperation and inrepparttar 125195 long run that will get you further. It is a method especially suited to low-budget marketing.

By all means study who is popular at what you do and strive to be better than them. The top reason I suggest linking to those who link to your competitors is because, intrinsically I am lazy! I am assuming that it will be less work to persuade those people - who are already inrepparttar 125196 business of linking - to do so again.

Nuts and bolts ...

So how do you do this exactly? First, find out who comes up atrepparttar 125197 top forrepparttar 125198 keywords you use to find your site. Do this by searching several search engines at once using WebFerret or Copernic2000. You'll soon see who keeps scoring again and again. Now you want to find who links to them and those will berepparttar 125199 people to whom you write requesting a link-swap.

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