Web site promotion and accompanying site traffic it produces are not enough to guarantee your online success. Nevertheless, you still need them to succeed. It doesn't matter how great your site is or how wonderful your product, if nobody visits you won't make sales.
As owner of 123-cyber-register.com, webmasters come to me daily for advice on how to get more traffic to their site. Here are three common tasks that they (and you) must do before you begin your site promotion campaign.
1 - Identify Your Site's Key Phrases
Think like a typical web surfer for just a moment. How do you search for information and resources on web? If you are like 85% of web surfers, you search in terms of key phrases - not key words.
That said, first task prior to promoting your site is identification of your sites key phrases. What would someone type as a search query if they wanted to find kind of information on your site?
Take my web site as an example. The services I offer help people professionally promote their web site. How might somebody search for my site? They would typically use key phrases such as...
- register web sites - search engine registration - search engine submissions - register with search engines
Examine your site and make a list identifying key phrases a potential client would use when searching for information. After all, if they're looking for certain services and products and you offer what they're searching for, then you stand a much better chance of getting sale because your prospect is pre-qualified.
2 - Name Your Page Appropriately
Now that you've got your list, your next task is to craft your page title. This is place where most webmasters make a mistake. They create their title page for visitor, not search engine. Here's a good rule of thumb: MAKE CERTAIN that your page title contains your most important key words and/or phrases.